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Judging a Book By Its Cover

In 2019 Oonagh Duncan had a bestselling book (#1 bestseller on the Globe & Mail nonfiction list — which is sorta like the Canadian equivalent to a #1 NY Times…

This Is Your Real Work

After guiding more than 2,000 folks through planning their launches at PLF Live last weekend, I was reminded of something crucial to your business success... The more “pro” you are,…

50X Better Than I Imagined

When I started my first online business 25 years ago, I never imagined I’d be where I am now — the income, impact, and lifestyle I enjoy are beyond my…

The Map is Not the Territory

Have you ever been on a hike? If you have, then you know it’s one thing to study a map of the trail… and it’s another thing to actually do…

Doing Something Completely New (and Learning New Things From My Own Work)

I’ve just had two of the most intense days of my professional life. I know that sounds a little dramatic, but it’s true. Even though I’ve been launching for 25…

From Stolen Car to Successful Launch in 5 Days

Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further...…