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This Secret Has Kept me in Business for 30+ Years

There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term.  When it comes to winning the…

What AI Won’t Do For You (Good, Bad, Ugly)

Here’s the good, the bad, and the ugly about AI and online business (as of right now)…  The bad: I just saw this article where someone used ChapGPT to create…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…

Your Marketing Matters (Maybe More Than You Think)

If you really want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like a mental leap, think…

Sales and Selling: A Journey From Discomfort to Mastery

Let's go into into a topic that many tend to shy away from - sales and selling. For a long time, I was far from comfortable with this concept for…

The Benefits of Bootstrapping

Sometimes, even when you’re successful as an entrepreneur, it can still feel like you don’t have a legit, “grown up” business.  You know you have a great product or service……