I’ve been blessed to have amazing partners in my business and my life – people who have helped grow my business 100x bigger than I thought possible. Here’s how it happened, and how you can attract incredible partners that can help grow your business.
This week’s video is really different – I went on a ski trip to a cabin in the wilderness with my wife… we skied into the cabin at 11,000 feet, miles from the nearest road (or cell service). Here’s what it looked like (along with some insights about business and life that I had after spending 4 days completely disconnected)…
This week I need to offer an apology for my last video. I figured the best way to handle this was to address the situation as quickly and directly as possible… and the best way to do it was with this video.
Here’s a follow up to my first video about starting over: specifically, how would I start over if I had some money to invest in my new business? And same situation, but if I had almost no money. Here’s how I’d tackle each scenario…
Money (and the abundance or lack of it) plays an important role in nearly every decision we make in life. When it comes to starting a business from scratch, here’s what you want to keep in mind if you have no money, or if money is not an issue.
First, as a general rule:
1. Start publishing, in any format (blog, podcast, video, etc.)
2. Build an email list.
3. Connect with influencers.
4. Get out to live events.
A lack of money should never deter you from achieving what you want. Yes, it’ll be harder. Yes, it’ll take more time. Most importantly, yes, it’s doable.
1. Use free apps and websites. There are plenty from which to publish and build your email list. If your budget allows for minimal expenses, there are low-cost alternatives, with a few bells and whistles added on.
2. Be a good detective. You’ll find influencers where they can best connect with their tribe. Find their favorite social sites and join in the conversation. Be particularly mindful of newer or less traveled sites. Influencers tend to be early adopters and you may be surprised to find your favorite influencer in these less crowded venues.
3. Be resourceful. Attending live events could be a challenge if you have no money, but challenges are what bring out the resourcefulness of the entrepreneurial spirit. When you make up your mind that you want to be at a particular event, you will find a way to make it happen.
4. Find or keep your day job. Dreamer or idealist, the successful entrepreneur is grounded in reality. Work first to put food on the table. Spend your “off hours” building your business.
Flush With Cash
Having money to invest in a business can be a blessing or a curse. It all depends on how you invest it.
1. Avoid temptation. Don’t get caught up in business bling. Don’t build more than you need. Do only what’s necessary to start making money.
2. Invest in paid advertising. Drive traffic to your site. Get visitors to opt in. Start feeding them great content. Make them an offer using the principles of the Product Launch Formula.
3. Make your first sale. Get to dollar one. Do that and you’ll have your proof of concept. You’ve now graduated from a plan on paper to a (hopefully) sustainable business.
4. Build your team. Sometimes, doing it all yourself is a necessity. If you have extra cash, start building a small support team. A virtual assistant who can handle general tasks and a customer support person would be a good place to start.
Did you ever have to start over? Please share what it was like and how you handled it…
Sometimes you have to retreat before you can charge forward. And that’s exactly why I’m in retreat this week. I just had an epic win last week, and I’m getting ready to charge into a crazy end of the year… so I’m recharging with a retreat.
Here’s why you should think about doing the same thing…
Please leave a comment below and tell me what you think…
Real, lasting success in business (or in life) doesn’t come overnight.
But there are some ways to shortcut your success. This video is about the one thing that’s been responsible (either directly or indirectly) for more than 95% of the business that I’ve done over the years.