So this is the blog post where I tell you exactly how to get rich. Now I know with a title like “How to Get Rich”, I’m gonna lose a lot of people right away… but don’t make that mistake of clicking away. Keep reading, this is legit.

Actually, I suppose there are lots of ways to get rich… but I’m going to share with you what I think is the most surefire way to get rich – it’s the path that worked for me. The amazing thing is that, as you’ll see, it’s so darn simple.

Now the reality is that most people won’t get rich… I suppose that’s just the way the world works. I’m not sure why (though I have some theories.) But if you’re going to have a fighting chance, then this is the formula to put to work.

And I will also tell you that this formula is not 100% guaranteed… because I’m sure there are people that have worked this formula and NOT gotten rich. Nevertheless, in my years of careful observation, this is the formula that has worked over and over for the most people.

OK, enough preamble… let’s get to it. There are only four steps in this formula:

STEP 1. Decide what it means for you to be rich. For some people it’s an income of $100,000. For some it’s a million dollars in the bank. For some it’s $30 million in net worth… and for some it’s a whole lot more than that.

IMPORTANT: for some people (including me) it’s not really a financial measurement – it’s something else. Maybe it’s a state of mind, or it’s a set of relationships (with family, friends, community, etc.). Or it’s being able to ski a double-black-diamond run successfully. Or it could be something else.

But the bottom line is that you are going to shoot at a big target (and being “rich” is a big target), then you need to know what target you’re shooting at. You have to be able to see that target.

NOTE: here’s a little splash of reality – you will never be finished with Step 1. You will always be refining what it means to be rich. Please don’t shoot the messenger… that’s just reality, and it’s as it should be.

STEP 2: Study people who are rich, and do what they do. And of course, you want to be studying people who are rich by your definition of “rich”.

I know that sounds really simple… and, conceptually, it IS really simple. But the actual doing of it is a lot harder. And the reality is that most people are NOT rich or successful… so you don’t want to be doing what those people are doing. Most people are doing stuff that does NOT bring success. Don’t do that stuff.

You want to find the people who ARE having success (as you define success), and then do what they do. The best is if you can find several people to study, and try to identify the commonalities in what they’re doing. Study what they think and do, and study what they study, and study who they learn from.

Inevitably, you will find that some of the habits of rich and successful people are outside of the normal patterns that most people follow. That’s because most people are NOT successful.

NOTE: there are lots of resources that make the “discovery” part of this step easier than you would think. There’s lots of books about this type of stuff – including autobiographies and biographies.

STEP 3: Observe and record your progress… and then adjust.

You need to be self-aware… you will be installing new behaviours and habits. As you do so, it’s best if you keep some type of journal or record of your thoughts/actions. Look at what’s working for you, and what’s not working. Track your progress towards your definition of “rich”. Don’t expect overnight success (it won’t happen), but do celebrate your victories as they come.

Pay especially close attention to how your mindset evolves… because that’s the true secret to success. You will never be rich until you have a mindset that is rich and abundant.

STEP 4: Stop and have gratitude for your progress. Then go back and start over with Step 1… this is not a one-time formula. Almost everyone I know who is rich and successful (and I have the good fortune to spend a lot of time around those types of folks) is continually going through this process.

So there you have it… that’s a super-compressed version of the “secret formula” on how to get rich.

Now I know it sounds impossibly simple. And I know some people will think I’m being tongue-in-cheek with this post. But I’m not – this is absolutely the most surefire path to success that I know. Success leaves clues… so study what successful people do, find the common underlying strategies, and then DO THOSE THINGS.

Now to help you along the way, I’ve got a couple of resources for you… first is one of my Facebook pages with a free video series of my “Master Planning Process”… this is the yearly planning process I use to create my vision for my life each year. This is the process that I use in creating my vision for a rich life. Here’s the link:

Jeff’s Yearly Master Planning Process

So that’s how I plan out my year. Next up is the process I use to plan my DAYS… it’s a process I learned from Brendon Burchard. He taught it to me in a small mastermind meeting we were in, and I’ve found it to be super-powerful. Brendon calls it his “One Page Productivity Planner”… and he just published a free video training where he teaches how to use this process:

Brendon’s Daily Planning Process

Both of those resources are pretty cool, and they’re free… and they’re based on what very successful people are doing – so check them out.

So now onto your STEP 1…. what does it mean for YOU to be rich? And where are you in your journey?

How would you feel if you could get 1,000 opt-ins per hour? That’s a pretty amazing number, but it’s only part of the story…

Can you do a Product Launch Formula-style launch for an independent film? How about a feature-length documentary? What would happen if you had a FREE worldwide online premiere for the film?

And here’s the question that the producers of the film are probably most concerned with… can you change the way the world looks at food with a totally self-funded documentary?

Well, it’s still too early to tell since we’re a couple of weeks from Launch Day… but the early signs are looking pretty amazing.

The launch is for the movie “Hungry For Change”… and it’s a full-out classic PLF-style launch – with a bunch of twists. This is a full-out high level professional film, and it’s definitely a “cause-based launch”… it’s all about the state of our current food industry.

I’ve been following this launch because one of the principals behind it is in my PLF Platinum Mastermind group – so I’ve had a ring side seat.

The prelaunch is rocking… they’re using “reverse squeeze” pages, and at one point early in the prelaunch they were generating 1,000 opt-ins PER HOUR. Here’s some more stats – they were at 59,435 opt-ins in the first week of prelaunch, and the first prelaunch video already has over 124,000 views on YouTube.

And this launch is still picking up momentum… for instance, they’ve recently picked up endorsements from Tony Robbins, Jack Canfield, and Gaiam TV.

The launch strategy has some unique twists. For instance, the first piece of prelaunch content is the movie trailer… it’s very compelling and has very high level professional production. And you can watch the entire trailer without opting-in… it’s a true reverse squeeze page.

The second piece of prelaunch will be clips from the cutting room floor – movie clips that didn’t make the final movie, but are still very relevant to the launch.

All of this is leading up to a free premiere screening for the film – they’re literally giving the movie away, with the hopes that it drives sales for the DVD of the film.

Will it work?

Well you can never say for sure, but their last film – “Food Matters” – has already sold over 240,000 copies.

You can go look at the launch page at this link…

And here’s the movie trailer:

I just got the chance to interview Peter Diamandis – the Chairman and CEO of the X PRIZE Foundation and co-founder (along with Ray Kurzweil) of the Singularity University… Peter has a new book called “Abundance – The Future Is Better Than You Think” – and it’s an “eyes wide open” look at where we REALLY are, and why we should be so excited about the future.

The reality is that the media loves to talk about how bad things are, but in the last century child mortality has dropped 90%, while life span has doubled. Average per capita income worldwide has tripled. Groceries cost 13 times less than they did in the 1870s. Poverty has declined more in the last 50 years than it did in the previous 500 years. And the reality is that we’re just getting started… there are huge forces at work that will soon bring even greater abundance worldwide. And that’s exactly what Peter’s book is all about… check out the interview:

And by the way, the above is NOT an affiliate link, I’m just a big fan of the book!

I was just in one of my high-level mastermind/coaching groups yesterday  (this is a group I pay a lot of money to be in), and we had a real beatdown. You see, there was a guy who was in a “hotseat”….

If you haven’t ever been through something like that, it’s pretty wild – basically one person presents an idea or problem they have in their business… and then the entire group does a big brainstorm about the idea.

If you have the right people in the group, it usually ends up being like a massive shark “feeding frenzy”. You put 20 or 30 really creative entrepreneurs into a room and then you throw a business problem in front of them… well, that’s like putting blood in the water. And don’t accidentally leave any arms dangling over the edge of the boat!

(After all, everyone has more fun solving other people’s problems than working on their own issues.)

In this case, the person was presenting an idea for creating a financial newsletter.

Now if you want to start an information marketing business, well that happens to be a very good market. It’s actually how I started out in this business way back in 1996.

And the person in the hotseat was very smart and very knowledgeable about the topic. He also had a unique perspective on the topic, and a real passion for helping people in this area of their lives.

The only problem with the plan is that, well… there was no plan.

It quickly became apparent that this person in the hotseat had no real knowledge of the information marketing business. He only had a vague idea for getting tens of thousands of followers and then writing a best selling book.

He had no knowledge of the business models in his chosen market. He had no knowledge of exactly who he wanted to sell to, or what they wanted. He had no knowledge of how the business really worked.

(For instance, one of the numbers that you’ll live and die by in that type of business is the renewal rate of your subscribers. And in that market, most of the newsletters are really just lead generation tools for investment advisory services.)

Even worse, this person actually had some capital and was willing to invest a sizable amount of money in this project. So he stands to lose time AND money.

The good news is that he brought this idea to his hotseat… and the idea was not going to survive intact. No freaking way. The other piece of GREAT news is that he was in the hotseat… and he stayed very open to all the coaching. This hotseat literally saved him years of work and tens of thousands of dollars.

Now my behavior in these hotseats is typically to sit back and listen for a while before I weigh in. After all, there were a LOT of really smart people in the room.

But when I finally spoke, this is how I started… with one simple sentence:

“You have to go to school.”

The reality is that information marketing is a profession like any other profession. Just because you have some knowledge, and just because it’s easy to put up a web site… well that doesn’t mean that you don’t need to learn the business.

Now that might sound self-serving since I’m in the business of teaching people about information marketing – but it’s the truth.

And the reality is that I spend a ton of time and money on my own education. I have to. It’s my job.

For example, I’m in the midst of two-weeks of intense learning. Last week I was with my Platinum Mastermind group (30 of my top PLF students) for two days, and then I spent another two days trading coaching days with another high-impact teacher in this market.

That was last week… this week I have two days in a high-level mastermind, and then I’m flying to Austin to attend Ryan Deiss’s conference.

You never stop being a student.

In any case, let’s get back to the mastermind beatdown… the fact is that there are approximately one bazillion other financial newsletters out there. Those folks are ALL more experienced in the business.

That doesn’t mean that you can’t compete… crowded markets are generally crowded because they’re good markets. There’s always room to compete.

But you need to be good and you need to be smart.

You need to study your competition… because at least SOME of them are doing well. And… if you’re doing things right, some of them are going to become your partners.

And the education doesn’t stop with studying your competitors and partners.

You also have to study the business. Back when I started in the dark ages of the mid-90s, there was almost no training available. This business was in its relative infancy.

Nowadays, there is TOO MUCH training available. Much of it sucks or is an outright scam. It’s easy to get blinded by the next pretty butterfly coming along… there is always another system getting promoted.

(Sometimes I’m the person promoting it. )

But that doesn’t change this fact: there is a HUGE amount of really great training available. Whatever you want to do in this business… someone else has figured it out. And there is almost always someone who is willing to teach or train you about it.

It’s an incredible business, but one of the costs for great success is that you have to stay on top of your game.

You have to go to school.

And you’re going to have to keep going back to school.

OK, this is going to be a real treat for you… a plan on how to QUICKLY get more traffic to your site.

I just interviewed Jeff Johnson about how to get more traffic to your web site. Jeff is an old and very good friend of mine, and he’s long been known as one of the true “traffic-getting” superstars on the web. In this interview, we start with the big picture of traffic… and then quickly drilled down into a specific plan on how to get started. I know you’re going to get a huge amount of value from this interview.

Just click the play button below…

>> Click here to get more FREE Traffic Videos from Jeff Johnson <<

And be sure to leave a comment below…

There were THOUSANDS of questions on my webcast last week… and there was one that got me fired up more than all the others combined. This video is all about that question…

Let me know what you think – please leave a comment down below…

Happy Thanksgiving!

And once more, back to the Gratidude Fountain of Awesomeness – the elixir that fixes pretty much everything that ails you…

I just love Thanksgiving… a day dedicated to Gratitude. One of the things I’ve learned in my life is that the more I can live my life from a place of gratitude for all the gifts I’ve received… well the better my life is. In every way.

Including, not incidentally, my business. Make no mistake – the more gratitude I have, the better my business does.

It makes me more impactful. It attracts better people into my life. It builds my relationships with the people in my life. So many benefits… and so easy to obtain. Which is why I do my best to bring more gratitude into my life.

Of course, I’m not perfect – in fact I’m so far from perfect… well, it’s downright silly. I can still get frustrated by stupid stuff.

But gratitude pulls me out of frustration… but only 100% of the time.

And one of the ways I’ve been able to stay in gratitude more is by building “gratitude rituals” into my life. (Check out my post here about the “Discipline of Gratitude”… it’s one of the most popular posts ever).

If you aren’t already doing this, you might want to try adding gratitude rituals into YOUR life. The impact is amazing.

For example, we have a team meeting each week. And the first thing we do in every meeting is a simple gratitude exercise. We “go around the room” and each team member shares something that they’re grateful for in their lives. It could be as simple as the weather, or time with family… or a team member helping out on a big project.

It’s not complicated, doesn’t take long… and then we move onto business. But what a wonderful way to start our team meeting! It sets a completely different tone than if we just plunge into the latest project.

You get the idea – that’s just one example of a gratitude ritual that I’ve built into my life…

So what gratitude rituals do you have? What gratitude rituals can you bring into your life?

A few months ago I was sitting at a big conference table with about 20 people… most of whom I’d never met before. It was an impressive group – they were world class experts in a number of fields, including things like neuroscience and psychology. Many of them were New York Times bestselling authors (one guy has sold 10 million books.) All of them ran highly successful businesses.

We did the whole “go around the table and introduce yourself and tell us why you’re here” thing.

Now I don’t know about you, but I sorta hate that type of thing. I’m naturally an introvert… and since my parents raised me to be humble, it’s just never felt natural to brag about myself.

But when it came around the table to my turn, I knew it was time for me to step up… to raise my game. This is what I said:

“I’m Jeff Walker, and I’m here for the Future Of All Humanity”

That got their attention. And more importantly, it was true.

- EVERYTHING YOU EVER WANTED -

Have you ever sat down and wrote out all your biggest goals? Really went for it in a big way and wrote down some outrageous goals? It’s an interesting exercise, and I highly recommend that you try it. The first time I did it was about 15 years ago.

And then a funny thing happened. A couple of years ago I realized I had hit pretty much all of those monster goals that I had written down. Obviously, I wasn’t thinking big enough.

But you know what happens when you reach all your goals?

Well, you might go sit on a beach for a while. But soon enough you wake up and ask “what’s next?” or “what do I do now?” or maybe even “is that all there is?”

This might sound counterintuitive, but it’s actually a really unsettling, uncomfortable place to be.

I know some of the people reading this have been in that same situation – you work really hard for some big goals, and then one day you hit those goals. That’s where I was in 2008…

- THE BIG WHY -

Before that time, the “Big Why” behind my business was about supporting my family – about making enough money to pay the bills and keep food on the table. That’s the reality for most people when they start a business… and that’s where I was. In desperation mode.

But as I became more successful, that started to change. Gradually I worked my way out of that desperation mode – my business started to come together, I caught a few breaks, and I kept my nose doggedly to the grindstone.

The next 10 years or so was a non-stop whirlwind of learning to think bigger. And non-stop amazement at the growth in my business – and the growth in my impact.

And, wonderfully, I started to see my students achieve massive success as well… sometimes even exceeding my own success. It was a joyful, simple, wonderful time.

And then there was the quantum leap forward – when I released Product Launch Formula 2.0 – and I did $3.73 million in sales in 34 hours.

That completely changed the game for me.

I’ve actually got a pretty simple life, and I never bothered drastically upgrading my lifestyle. Sure, sometimes I fly first class… and I don’t have to look at the right-side column when I’m in restaurants. But I still live in the same house I bought 11 years ago. And I’m not really into fancy cars… and it doesn’t make much sense to drive a Ferrari when I live a mile down a dirt road!

In any case, with that huge launch I found I had suddenly hit almost all of my “lifetime” goals. And it had me wondering what was next in my life.

Like I said – this is NOT a very comfortable place to suddenly find yourself.

Now I’m not the first person to go through this, and I won’t be the last. But the story often ends badly – just look at all the childhood actors that destroy their lives, all the rockstars that do the same, all the world-class athletes that don’t retire gracefully… the list goes on and on.

So this is how I dealt with it – I went on a search. It was a search that took me all over the place – from Tony Robbins seminars to long trips in the wilderness to meditation to yoga retreats.

I learned a lot from that search… about myself and about what I wanted for the next chapter of my life.

And in the end I found three things that REALLY excited me… that filled me with a passion to create and contribute. And I found something deeply important about my business, and its place in the world.

So here goes… these are hard-won, deeply held beliefs. They are simple statements, because I put in a ton of work to make them simple.

I know these statements will resonate with a lot of people reading this… but I also know a lot of people will disagree with them. But that goes with the territory. Here you go:

1. Entrepreneurs are the future of the world.

I could write five blog posts about this, but here’s the short version: entrepreneurs are the ones who are out there making an impact, building things, creating jobs… and raising the standard of living throughout the world.

(Here’s a link to some interesting data on how entrepreneurs are the ones creating *all* the jobs in the last 30ish years.)

2. Information marketers are the future of education.

Again, I could write about this all day, but I’m only going to give you the super-condensed version here: the world is changing faster than the current education system can handle. There are so many dedicated, amazing teachers and professors in our current system… but they’re too often fighting a losing battle. Clearly, large chunks of our education system are moving online… and that charge is being led by information marketers.

(Check out this link: Will Dropouts Save America by the author of “The Education of Millionaires”)

3. My business is all about helping entrepreneurs and information marketers start and grow their businesses. Which, given my first two statements above, means my business is all about…

- THE FUTURE OF ALL HUMANITY -

I help entrepreneurs and information marketers bring their gifts to the world. That’s what I do. That’s what my team does. And those three things add up to my “Big Why”… and the future of all humanity.

It’s a pretty big mission.

And when I talk about it in public, it’s always with a bit of a wink and smile… because talking about that stuff can sometimes make folks uncomfortable. But I’m dead serious. It’s important work.

- GET CLEAR ON YOUR BIG WHY -

You might want to spend some time thinking about your BIG WHY. Now I’ll be the first to admit that when I started my business, I just wanted to make some money. In fact, I was DESPERATE to make some money.

But after a while, once the success train starts rolling… then you might want to start thinking about your Big Why, because it changes things.

For instance. back in the days before my Big Why I ran my business a little differently.

I tried to avoid building a team at all costs… because I didn’t want the hassles. Now, I’m slowly building my team – because I’ve got a big mission, and I can’t get there alone.

Another example… I changed the way we sell Product Launch Formula. It used to be for sale every day of the year… and it sold really well.

But then I tried running PLF as on online course – similar to the way a college course is taught – and I saw that people got much better results that way.

The interactivity – having me answering questions on the phone and in the PLF portal – people loved it and got better results. It’s a lot more work for me this way… so we usually only run one or two classes per year – but it gets great results for my PLF Owners.

(Right now I’m gearing up for our next Product Launch Formula class – we’re going to start one in a couple of weeks. Which means I’m trying to get as much sleep as I can right now… once it starts the whole thing just plain takes over my life.

One more example… I used to occasionally take on consulting clients. Now I’m all but impossible to hire, because taking individual clients will rarely fit strategically with the mission of my business.

Finally, and I sorta touched on this earlier, I decided I needed to start talking about this Big Why stuff publicly. That wasn’t an easy thing for me – since I’m an introvert, and since talking about this type of stuff can make you a target. And because I’m really not holier-than-thou at all – I’ve got plenty of faults and make lots of mistakes.

And I have this rather insistent voice in the back of my head that sometimes says “shut up, who are you to tell people about stuff like this”… and it’s a lot of effort to fight that voice. But I realized if I was going to go down this road, I had to fight that inner demon and I needed to talk about this stuff… even if I ended up drawing a big target on my back.

- WHAT’S YOUR MISSION? -

Like I said above, if you’re just starting out… then you need to worry about getting to profits. Worry about putting together a great offer and getting in the game.

But once you get there – once you’ve built a solid business… you should start focusing on your “Big Why”, because it will sustain you.

AND it will transform your business and make it a much bigger force in the market. You will become a leader, and people love to rally behind leaders.

I’ve now got a process to help people get to their Big Why, but I don’t have the time or space to go through it with you in this blog… and this isn’t the right medium. Maybe I’ll figure out some way to do that outside of my live events… but it won’t be today.

But trust me… getting to your Big Why is a very powerful and liberating exercise. And you can make a pretty good run at it if you sit down in a quite place with some paper and pencil, and write down what’s important to you in your life and your business. The big picture stuff. Try it, I recommend it highly.

IMPORTANT: your mission does NOT have to be about the future of all humanity… that’s mine, and it took me a long time to get there.

(And you never know, one day I might change it to “finding the perfect Mai Tai on the perfect beach”… but for now I’m sticking with “the future of all humanity” )

Your mission might be “improving skiing instruction so that people can make turns on their first day on the mountain”… or “bringing people closer to nature through mountain biking”… or “helping people lead healthier lives by losing a combined total of 1 million pounds of fat”… or “helping people protect and grow their life’s savings”…

This doesn’t have to be your final answer, and you can’t get it wrong. You can always change your answer (and I can pretty much guarantee that you will.)

- BRINGING THIS HOME -

OK, this has been the longest blog post ever. Thank you for coming along on the journey with me. This has been something that I’ve been working on for a few years now. It’s been evolving and will continue to evolve. And I promise to keep you updated.

But for now, since I just put myself out there in a big way, I have one favor to ask – please leave a comment below and let me know what you think about all this stuff. Agree? Disagree? Give me your reaction. Or you can even just tell me to shut up and get back to talking about marketing.

(P.S. All photos are from a hike I did this summer in the mountains near my home. That’s where I go to think about the important stuff and recharge my soul.)

I didn’t know that my life was about to change forever. I suppose, in those types of moments, you never do.

I remember the moment like it was yesterday. I was at a one of the mountain parks near my home in Colorado with my two young kids. I brought a picnic lunch, which the kids quickly gobbled up. Now they were happily scrambling around… climbing on some big rocks and playing in the forest.

I was seated at a picnic table. It was a beautiful summer day. The sun was out, but I was in the shade of a pine tree. In my hands I held a slim, hardcover book that I hadn’t started reading yet.

Little did I know when I opened that book that it would quickly transport me to another world… and inspire me to start a business that would help tens of thousands of people, make me a fortune, and eventually change the way business was done on the Internet.

But back then I couldn’t have had a more humble setting. At the time I was Mr. Mom – I was a stay-at-home-dad… the primary caregiver for my kids. My total personal income for the previous five years was exactly zero dollars. I had quit my corporate job, and my wife was supporting the family. I liked spending so much time with my kids, but there was definitely a gaping hole in my life. I felt the drive to create something, but I didn’t know what… and I didn’t know where to begin. I was paralyzed.

The book I was holding in my hands was a book that my wife had given me. That’s not necessarily a good sign… since we don’t tend to share the same taste in books. But this one was different, and it was about to change the course of my life.

It’s a good thing that there was nothing menacing in the woods, and that my kids did a good job fending for themselves… because I can’t say I was the most attentive father that day. As soon as I opened the book, I was completely consumed by it.

That book that changed everything for me was “The Alchemist” by Paulo Coelho. It doesn’t seem like an impressive book when you pick it up. It’s a short book, and it’s very easy to read. It’s not about marketing, or business… or even personal development.

Instead, it’s a parable about how to live your life and pursue your dreams. And the journey the book takes you on… well, it made a huge impact on my life.

Now I’ve had many mentors over the last 15 years or so – and I’ve written about some of them on this blog. And they’ve all helped me in various ways… but it was Paulo Coelho and the mysterious Alchemist that was there at the beginning and gave me permission and faith to pursue my dreams.

Paulo is a wildly successful and influential author. He’s sold over 140 million books. He has 6,605,086 likes on Facebook. He has 2,396,203 followers on Twitter. He clearly influences a lot of other people (in addition to me.)

And now, in another one of those cases of things circling back for me… one of my best friends – Brendon Burchard – is interviewing Paulo on a live teleseminar. That’s a really big deal – to show you just how significant that is… Paulo is only doing two interviews in the U.S. this year – one is with the New York Times and the other is with Brendon.

I’m going to be on the call – because I’m a fan of Paulo Coelho… and because I want to hear from someone who has had such amazing success in his life (and become so amazingly influential.)

You can register for the call FOR FREE at this link:

CLICK HERE for Paulo Coelho and Brendon Burchard

Go register now… this is going to be unlike any other call you’ve been on – I can’t wait to hear Brendon’s interview with Paulo… it’s not going to be about marketing, and there isn’t going to be anything for sale. But with what this man has accomplished in his life and the people he’s impacted… well I can’t wait to hear the wisdom he has to share…

Best regards,
Jeff

P.S. And now you know the “why” behind the name of my company – Internet Alchemy, Inc… I named it after the book that inspired everything.

P.P.S. It’s sorta funny… things have come full circle in some ways, and they’re very different in other ways. I’ve now read most of Paulo Coelho’s books. And obviously, the circumstances of my life are very different. My kids are a lot older now. My wife was able to retire long ago to be a Mom. My business has grown to levels that I never could have dreamed.

But this past spring I opened another of Paulo’s books. Once again, I was with my family in a lovely place out in nature. But this time I was on a 44-foot sailboat that I had chartered for a week in the British Virgin Islands. Once again I was transported away to another world when I started reading the book. And once again I was inspired.

I can’t wait to hear what Paulo has to say to Brendon.

P.P.P.S. There are lots of inspiring books out there. I’m not sure why “The Alchemist” was the one that did it for me… but I’ve gone back to read it several times since that first time out in the woods with my kids. It really resonates with me. But I’m curious… what books have inspired you?

Have you ever wanted to attract top tier celebrities or “big names” to your business? That’s what this Product Launch Case Study is all about, and it’s happening right now…

Will Hamilton has a tennis instruction site at FuzzyYellowBalls.com, and he’s used his past product launches to attract the most successful professional doubles team in history. Bob and Mike Bryan have won more professional doubles titles than any team in history, they’ve won 11 Grand Slam titles, and earlier this year they won Wimbledon.

And now they’re partnering with Will on a new product… and a PLF-style product launch for that product.

So how does a tiny web site with a weird name put together a deal to partner with two of the most accomplished professional tennis players in history?

This story starts about a year ago, when Will went through my Product Launch Formula program. He did his first launch last July and did $35,000 in sales in a week… that was for a product that had already been on the market for a year with only mediocre sales. Then in September he did a relaunch for that same product that did $65,000.

But that was just the start – in December he launched a new product that did $105,000 in sales, and then another one in March that did $170,000 in sales. Do you see the pattern here?

(Full disclaimer: Will joined my Platinum Mastermind Group in October, so he had additional access to me in addition to his PLF training.)

Those four launches caught the attention of a sports agent that represented Bob and Mike Bryan (known as “the Bryan Brothers”)… and after some negotiations they inked a deal where Will would work with the Brothers to create and launch a product on FuzzyYellowBalls.com.

So now Will has created a new tennis instruction course with the Bryan Brothers, and they are in the middle of the launch. They’ve already released three great prelaunch videos which have gotten hundreds of enthusiastic comments.

So far, it’s classic Product Launch Formula in action… sharing great content, and getting the community enthusiastically involved and eagerly anticipating each new video. They’re about a week out from launch day – and it’s looking like a big winner. This launch is “hitting on all cylinders” right now…

There is definitely a lot to be learned from looking at the way Will has structured this launch and the prelaunch content:

[ Click here to follow along with this launch ]

One of the things that I’ve taught over the years in Product Launch Formula is how a well-executed launch can bring a lot more to your business than just the revenue from the launch. It will often build your list, build your positioning in the market, attract new affiliate partners, help you plan your next product, activate a list and make it more responsive… and in this case Will’s prior launches attracted the most accomplished doubles team in tennis history.

Pretty cool stuff!

P.S. Yes, I’m an avid tennis player… so this Case Study is extra cool for me. And I’ve gotten a chance to hit with Will (he’s really good)… but he hasn’t hooked me up for a game with the Bryan Brothers yet! Hint hint…