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Internet Marketing

Category Archives: Internet Marketing

Rock and Roll Branding vs Direct Marketing

by on Jan 21 2017

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me).

Please leave a comment and tell me what you think.


Some marketing lessons from the Hard Rock Hotel in San Diego… (Click to tweet.)

In your business, every single thing you do is part of your brand. (Click to tweet.)

What’s Holding YOU Back?

by on Jan 07 2017

I recently asked my followers what their biggest business challenges were. They shared a LOT of their struggles and questions. I answered five of them in this video…

Summary:

I got thousands of responses to this survey… from real newbies to folks with some pretty serious marketing chops. Here are some of the challenges they’re facing, along with my perspective:

1. You want to create your own marketing assets but feel you don’t have the time or resources… You need to treat yourself like your own client: carve out the time and commit to creating something. Say to yourself, “I’m going to commit to this because I want to change my life.” (Your commitment comes before confidence, before you’re “ready.”)

2. You’re not sure how to transform your large social media following into an email-based following… Begin moving them over NOW, by creating some kind of super-valuable lead magnet that pulls them to an opt-in page where you can get their email address. (You won’t be able to convert all of them, but every one you DO convert will be worth a lot more to you.)

3. You need free targeted traffic… Actually, you need targeted traffic, period. Whether it’s free or paid just depends on the math. Your real job is to get your conversions high enough to bring in traffic from a variety of sources (including paid traffic).

4. You want to stand out by delivering great content to your market and respecting them – and you’re offended by how poorly so many other marketers treat their customersYou shouldn’t worry about what others are doing – do something great yourself. You can be the one who sets the bar higher… and if others do a terrible job, it will just make you look that much better.

5. You lack the resources to do a pro-level video series for your launches… You don’t need to have pro gear to shoot your videos – and you shouldn’t wait until you do. Your smartphone camera is plenty good enough to use to help launch your product or service. (I started off about as low-tech as you can go… I made millions in sales like that.) Just work with what you have – and get started today.

Scroll down, leave a comment and tell me what you think…


Tweetables:

Treat yourself like your own client: carve out the time and commit to creating something. (Click to tweet.)

People only remember your successes… not the failures that led up to them. (Click to tweet.)

Don't worry about what others are doing – do something great yourself. (Click to tweet.)

You don't need pro gear to shoot your videos. Work with what you have – and get started today. (Click to tweet.)

Casey Neistat and $25 Million of YouTube Subscribers

by on Dec 03 2016

Casey Neistat is a super-successful YouTuber who just sold his business to CNN for $25 million… here’s why a company like CNN would pay that kind of money for his business.

“But my business is different…”

by on Nov 12 2016

It’s easy to look at other successful businesses… and draw the wrong conclusions and comparisons to your business. Here’s a better way to look at it…

How to Launch Without a List

by on Oct 29 2016

Do you need a list to do a launch? It’s a great question, and the reality is that you CAN launch without a list… and here’s how:

Click Here for access to the Launch Workshop

Product Launch Workshop

by on Oct 23 2016

A little behind-the-scenes on my upcoming free Product Launch Workshop… I’ve been doing this every year since 2005, and I’ve had almost a million people go through it!

Click Here for access to the Launch Workshop

An Apology For My Last Video

by on Jul 30 2016

This week I need to offer an apology for my last video. I figured the best way to handle this was to address the situation as quickly and directly as possible… and the best way to do it was with this video.

A Cure For Social (Media) Angst

by on Jul 23 2016

When you build your platform on social media, you're playing by someone else’s rules… and make no mistake, they can change the rules at anytime.

Instead of stressing out, take control with these two words:


Please scroll down and leave me a comment.


Tweetables:

Social media ultimately only serves your business if you use it to do this… (Click to tweet.)

Don’t put your business at the mercy of social media algorithms. (Click to tweet.)

Use social media to build your platform; don't let it BE your platform. (Click to tweet.)