book launch Archives - Jeff Walker

Outrageous Goals (and Exceeding Them)

by on Jun 08 2014
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About a week ago I started the pre-sales for my new book… I had a huge goal, and I exceeded it in just a few days. Here’s the lessons I learned and what’s next:

And if you want to get a FREE copy of my book during the pre-sale (limited quantity, limited time, all I ask is you pay the very reasonable shipping and handling), then go here: http://thelaunchbook.com

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The Real Reason I Wrote A Book (+ BOOK UPDATE)

by on May 18 2014
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The reaction to the blog post about my book FINALLY being done was AMAZING. There were over 170 comments, and it was fun reading so many peoples’ thoughts and ideas. So I shot this BOOK UPDATE video to share the real reason why I wrote the book, a preview of what’s going to be inside the book, why the subtitle of the book is so long, and a lot more…

Since this is just the beginning of this story, I’d love to hear your thoughts – please leave a comments below…

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My Book Is FINALLY Done! (Behind the Scenes)

by on May 04 2014
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It’s finally done!! I just sent my BOOK MANUSCRIPT off to my publisher. It’s literally been YEARS in the making – and now it’s DONE. I’m excited, I’m celebrating – and I want to share some of the lessons learned (and the mistake I almost made) in finally finishing this project.

(And I want to invite you to the launch party – watch the video to learn more!)

Let me know what you think… do you want to be on my book launch team?

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What To Do AFTER You Sell 150 Million Books

by on Apr 02 2013
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So last November I got a chance to sit down with Paulo Coelho for dinner. I’ve written about Paulo before… and the impact that his book “The Alchemist” made on my life.

(If you’re not familiar with Paulo, he’s sold 150 million books, he has 7 million Twitter followers and 10 million Facebook followers, and “The Alchemist” is the fifth most read book of all time, ever, in the entire world.)

With Paulo Coelho

It was an amazing dinner – there were five others there in addition to Paul and myself – bestselling authors Brendon Burchard, Chris and Janet Attwood, David Bach, and Paulo’s agent extraordinaire Monica.

As you could imagine, with that cast of characters, the conversation was extraordinary – and it leapt from topic to topic. Writing, publishing, books, war, spirituality… and that was just the first 10 minutes. ;-)

We were in Geneva, Switzerland, at one of Paulo’s favorite restaurants. After a leisurely dinner, we decided to walk to a nearby bar to have a drink.

And, for me, this next part was simply amazing – the path we walked to get to the bar was literally on the Road To Santiago – the ancient and holy path that is the subject of Paulo’s book “The Pilgrimage”. I had no idea, but it turns out, a portion of that road is in Geneva. Who knew?

It was there, as I walked on the Road To Santiago with Paulo, that I got to tell him the story of the impact that “The Alchemist” had on my life… and consequently, the lives of thousands of others. The whole thing seemed magical (or at least mystical)…

So what was Paulo like? He was charming, engaged, curious… and most of all he was passionate. You might think that an author who has sold 150 million books might sit back and rest on his laurels. Not Paulo… he is all about his next book. He is all about engaging with his millions of fans. He is all about making an impact.

What a group to have dinner with! Brendon Burchard, Janet Attwood, Paulo Coelho, David Bach, myself, Paulo's agent Monica (Chris Attwood is not pictured.)

I’ve been fortunate enough to meet a lot of people that are making a huge positive impact on the world. And I’ve gotten to meet a number of my heroes. And the thing I see over and over is a passion for their work. A passion for honing their craft. A passion for their business. And a passion for their impact.

Each of them have had a true Heroe’s Journey, where they heard the call to adventure… and they struggled with that call. Some of them refused the call, some of them couldn’t answer the call. Some of them tried to answer and failed… the first time. Or the first twenty times.

But you know what happens next. Each of them faced many challenges along the way, and each of them eventually persevered. And that’s the path we all face if we’re going to lead our biggest and best lives.

It never comes easy… even for the people that make it look easy. But there is no dress rehearsal. We only get one shot at this world. Make it count.

One more thing, and this came directly out of that dinner with Paulo in Geneva – Brendon Burchard lucked out and snagged the worldwide exclusive video interview with Paulo Coelho for his new book, “Manuscript Found in Accra.” The video interview is only available for a limited time, and you can see it at this link:

CLICK HERE: Worldwide Exclusive Video Interview With Paulo Coelho

Go check it out now. Paulo is amazing, and it’s a great interview.

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Abundance – the future is better than you think

by on Feb 08 2012
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I just got the chance to interview Peter Diamandis – the Chairman and CEO of the X PRIZE Foundation and co-founder (along with Ray Kurzweil) of the Singularity University… Peter has a new book called “Abundance – The Future Is Better Than You Think” – and it’s an “eyes wide open” look at where we REALLY are, and why we should be so excited about the future.

The reality is that the media loves to talk about how bad things are, but in the last century child mortality has dropped 90%, while life span has doubled. Average per capita income worldwide has tripled. Groceries cost 13 times less than they did in the 1870s. Poverty has declined more in the last 50 years than it did in the previous 500 years. And the reality is that we’re just getting started… there are huge forces at work that will soon bring even greater abundance worldwide. And that’s exactly what Peter’s book is all about… check out the interview:

And by the way, the above is NOT an affiliate link, I’m just a big fan of the book!

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Paulo Coelho and turning my lead into gold

by on Sep 25 2011
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I didn’t know that my life was about to change forever. I suppose, in those types of moments, you never do.

I remember the moment like it was yesterday. I was at a one of the mountain parks near my home in Colorado with my two young kids. I brought a picnic lunch, which the kids quickly gobbled up. Now they were happily scrambling around… climbing on some big rocks and playing in the forest.

I was seated at a picnic table. It was a beautiful summer day. The sun was out, but I was in the shade of a pine tree. In my hands I held a slim, hardcover book that I hadn’t started reading yet.

Little did I know when I opened that book that it would quickly transport me to another world… and inspire me to start a business that would help tens of thousands of people, make me a fortune, and eventually change the way business was done on the Internet.

But back then I couldn’t have had a more humble setting. At the time I was Mr. Mom – I was a stay-at-home-dad… the primary caregiver for my kids. My total personal income for the previous five years was exactly zero dollars. I had quit my corporate job, and my wife was supporting the family. I liked spending so much time with my kids, but there was definitely a gaping hole in my life. I felt the drive to create something, but I didn’t know what… and I didn’t know where to begin. I was paralyzed.

The book I was holding in my hands was a book that my wife had given me. That’s not necessarily a good sign… since we don’t tend to share the same taste in books. But this one was different, and it was about to change the course of my life.

It’s a good thing that there was nothing menacing in the woods, and that my kids did a good job fending for themselves… because I can’t say I was the most attentive father that day. As soon as I opened the book, I was completely consumed by it.

That book that changed everything for me was “The Alchemist” by Paulo Coelho. It doesn’t seem like an impressive book when you pick it up. It’s a short book, and it’s very easy to read. It’s not about marketing, or business… or even personal development.

Instead, it’s a parable about how to live your life and pursue your dreams. And the journey the book takes you on… well, it made a huge impact on my life.

Now I’ve had many mentors over the last 15 years or so – and I’ve written about some of them on this blog. And they’ve all helped me in various ways… but it was Paulo Coelho and the mysterious Alchemist that was there at the beginning and gave me permission and faith to pursue my dreams.

Paulo is a wildly successful and influential author. He’s sold over 140 million books. He has 6,605,086 likes on Facebook. He has 2,396,203 followers on Twitter. He clearly influences a lot of other people (in addition to me.)

And now, in another one of those cases of things circling back for me… one of my best friends – Brendon Burchard – is interviewing Paulo on a live teleseminar. That’s a really big deal – to show you just how significant that is… Paulo is only doing two interviews in the U.S. this year – one is with the New York Times and the other is with Brendon.

I’m going to be on the call – because I’m a fan of Paulo Coelho… and because I want to hear from someone who has had such amazing success in his life (and become so amazingly influential.)

You can register for the call FOR FREE at this link:

CLICK HERE for Paulo Coelho and Brendon Burchard

Go register now… this is going to be unlike any other call you’ve been on – I can’t wait to hear Brendon’s interview with Paulo… it’s not going to be about marketing, and there isn’t going to be anything for sale. But with what this man has accomplished in his life and the people he’s impacted… well I can’t wait to hear the wisdom he has to share…

Best regards,
Jeff

P.S. And now you know the “why” behind the name of my company – Internet Alchemy, Inc… I named it after the book that inspired everything. :-)

P.P.S. It’s sorta funny… things have come full circle in some ways, and they’re very different in other ways. I’ve now read most of Paulo Coelho’s books. And obviously, the circumstances of my life are very different. My kids are a lot older now. My wife was able to retire long ago to be a Mom. My business has grown to levels that I never could have dreamed.

But this past spring I opened another of Paulo’s books. Once again, I was with my family in a lovely place out in nature. But this time I was on a 44-foot sailboat that I had chartered for a week in the British Virgin Islands. Once again I was transported away to another world when I started reading the book. And once again I was inspired.

I can’t wait to hear what Paulo has to say to Brendon.

P.P.P.S. There are lots of inspiring books out there. I’m not sure why “The Alchemist” was the one that did it for me… but I’ve gone back to read it several times since that first time out in the woods with my kids. It really resonates with me. But I’m curious… what books have inspired you?

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Internet Marketing: even MORE proof…

by on Mar 15 2011
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If you ever needed even more PROOF of just how powerful Internet Marketing was… well a few days ago Brendon Burchard’s new book – the Millionaire Messenger – premiered at #1 on Amazon.com and BN.com.

The Millionaire Messenger

And in a few days, when the next New York Times bestseller list is announced, there’s a darn good chance it will be near the top of that list as well.

And Brendon has done this ENTIRELY with Internet Marketing. There was no book tour, no TV or radio… he’s not a famous author, and he’s not getting a big push from a fancy New York publisher.

He’s just using the Internet Marketing tactics that we’ve all been honing for the last 10 years. He used his list, he used his affiliate partners… and he basically put together a very cool product launch.

(Click here to see how Brendon put together his book offer.)

This is something I’ve been talking about for a couple of years now… what we’re doing in the Internet Marketing world is changing the face of the business world and the publishing world.

(Not to mention the world of education and even entertainment.)

And guess what… the people in those worlds are starting to notice what we’re doing. They’re seeing the results we’re getting… and they want to get those kinds of results.

These are exciting times for Internet marketers…

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