getting started Archives - Jeff Walker

getting started Archives - Jeff Walker

How To Know When You’re Ready

by on Apr 30 2016

Are you “getting ready to get ready to get started”? How will you know when you’re finally ready to take action? Here are your answers…


Have you been “getting ready to get ready”? Have you been all preparation and no action?

Making big moves in life, like starting a business or launching a product, can be intimidating. Most of us want to wait until the time is right.

But how do you know when that time has come… when you’re ready to take that giant step forward? Just keep these eight thoughts in mind…

1. Procrastination is a killer. A telltale sign is putting too much effort into getting ready to get ready. Everything has to be just so… even perfect.

2. No one can ever be that ready. Entrepreneurs at the highest level have never waited to be ready. They simply made a decision to move forward because that’s what’s always required.

3. People procrastinate in the hope that their confidence level will increase the more they get ready. But confidence comes after you make the decision, move forward, and enjoy some success. So waiting for confidence means you’ll never be ready.

4. If you’re asking, “Am I ready?” 99% of the time, you are ready.

5. Making a commitment takes courage. And yes, that word can make you feel a little uncomfortable. But stepping out of your comfort zone is the price every entrepreneur has paid for their future success. So you won’t be the first to do this.

6. Everything is “figureoutable.” If you have a vision of where you want to go, and muster up the required courage, you can figure out how to make your commitment stick.

7. Share your commitment with your target audience. What a great incentive to move forward. And be sure to share your commitment with someone who you know will be supportive of your decision.

8. Finally, remember these “Four Cs”: Courage (leads to) Commitment (leads to) Capability (leads to) Confidence.

Part 2: 4 Things to Do When Starting Over

by on Mar 26 2016

Here’s a follow up to my first video about starting over: specifically, how would I start over if I had some money to invest in my new business? And same situation, but if I had almost no money. Here’s how I’d tackle each scenario…


Money (and the abundance or lack of it) plays an important role in nearly every decision we make in life. When it comes to starting a business from scratch, here’s what you want to keep in mind if you have no money, or if money is not an issue.

First, as a general rule:

1. Start publishing, in any format (blog, podcast, video, etc.)
2. Build an email list.
3. Connect with influencers.
4. Get out to live events.

You can gain a deeper insight into these four tactics in this: http://jeffwalker.com/start-over/.

The No-Money Factor

A lack of money should never deter you from achieving what you want. Yes, it’ll be harder. Yes, it’ll take more time. Most importantly, yes, it’s doable.

1. Use free apps and websites. There are plenty from which to publish and build your email list. If your budget allows for minimal expenses, there are low-cost alternatives, with a few bells and whistles added on.

2. Be a good detective. You’ll find influencers where they can best connect with their tribe. Find their favorite social sites and join in the conversation. Be particularly mindful of newer or less traveled sites. Influencers tend to be early adopters and you may be surprised to find your favorite influencer in these less crowded venues.

3. Be resourceful. Attending live events could be a challenge if you have no money, but challenges are what bring out the resourcefulness of the entrepreneurial spirit. When you make up your mind that you want to be at a particular event, you will find a way to make it happen.

4. Find or keep your day job. Dreamer or idealist, the successful entrepreneur is grounded in reality. Work first to put food on the table. Spend your “off hours” building your business.

Flush With Cash

Having money to invest in a business can be a blessing or a curse. It all depends on how you invest it.

1. Avoid temptation. Don’t get caught up in business bling. Don’t build more than you need. Do only what’s necessary to start making money.

2. Invest in paid advertising. Drive traffic to your site. Get visitors to opt in. Start feeding them great content. Make them an offer using the principles of the Product Launch Formula.

3. Make your first sale. Get to dollar one. Do that and you’ll have your proof of concept. You’ve now graduated from a plan on paper to a (hopefully) sustainable business.

4. Build your team. Sometimes, doing it all yourself is a necessity. If you have extra cash, start building a small support team. A virtual assistant who can handle general tasks and a customer support person would be a good place to start.

Did you ever have to start over? Please share what it was like and how you handled it…

The Rest of the Story Behind Those Launches

by on Aug 27 2013

You know those tales of Product Launches that do thousands in a week, or six figures in seven days… or my story of a million dollars in a single hour? Well, there’s something else going on behind the scenes… here’s the rest of the story… (along with a a peak at my new Secret Headquarters!)

I would love to hear about what you think… please leave a comment below (and please like my Facebook page here)

How to Completely Screw Up Your Product Creation

by on Jun 26 2013

Here’s how you can completely screw up your product creation in just a few easy steps…

I would love to hear about your successes and your mistakes you’ve made creating your products… please leave a comment below.

How To Move From Learning To Doing

by on Apr 21 2013

How do you move from learning to doing? How do you actually get started? When is it time to stop planning and researching… and start building your business? This is how I did it…

This question came in on my Facebook page… go over there and like that page; it’s one of the best ways to interact with me.

And please leave a comment down below. I want to hear about the big pivot points in your life – what they were and what they’re going to be…

What If You’re Not An “Expert”?

by on Nov 27 2011

There were THOUSANDS of questions on my webcast last week… and there was one that got me fired up more than all the others combined. This video is all about that question…

Let me know what you think – please leave a comment down below…

15 Years Of Internet Success (And The First Law)

by on Aug 30 2011

Today, August 30th 2011, is the 15 year anniversary of the start of my Internet business career.

That’s right… I actually started out in 1996. Sorta crazy.

15 Years of Internet Marketing successAnd it’s hard to imagine more humble beginnings. The story is too long to recount here, but I started out of desperation – I needed a change in my life.

And I started with one single action… I sent out an email newsletter.

I sent that first newsletter to everyone I personally knew who had an email address. Back in 1996 email was still somewhat rare, so the newsletter only went out to 19 email addresses.

Of course, one of those addresses was my second email address and another was my wife’s email address… but I figure there was 19 emails on the distribution list, so I’m sticking with the story that I had 19 subscribers. It felt more important than if I only had 17 subscribers. 🙂

That was the start of my publishing career… and the crazy thing is that newsletter eventually grew to more than 80,000 subscribers.

Since then I’ve sent out well over 10,000 email broadcasts, and I’ve sold millions of dollars of products… and I’ve helped other folks make HUNDREDS of millions.

Now, as I sit here 15 years later, it’s pretty interesting that the very first thing I did was start building an email list… even before I had my first web site.

And that leads to my First Law of Internet Business Success:

It’s All About The List (And Your Relationship To That List)

For almost all Internet businesses, your only real asset is your list. Or more accurately, your lists, because you should have many of them (prospects, clients, affiliates, email, social media, etc.) …

Your content can get knocked off, your technology can be bettered, your search engine rankings can go away. But no one can take your list away. And with that list you can overcome nearly any setback. It’s your “license to print money”… it’s your insurance policy.

BOTTOM LINE: In your Internet business there are all kinds of things you can’t control, but your list is the one thing that you CAN control.

Of course, I’ve been saying that to people for almost 15 years now. Some people listen, many don’t.

The thing that really kills me is the folks who complain that they don’t have a list.

Well NEWSFLASH – none of us came out of the womb with an email list. We all got them the same way – we BUILT them. Every list starts with a single subscriber. If you don’t have a list yet, that just means we started before you. But it’s not a race, and there’s no finish line… so just get over it and start building your list.

Remember, I started with 19 email addresses.

Of course, building the list is only the first part of the equation. The second part is every bit as important… you need to have a relationship with your list. But that’s a whole different blog post.

Whew… I really didn’t mean for this post to turn into a rant. I figured I would reminisce about the past 15 years. Maybe compare getting started now with getting started back in the day, possibly even give you all 15 of my Laws of Internet Success… but then I got carried away.

I guess I just get worked up when I see people making the same mistakes that I was seeing back when I started.

Just get over it, and focus on building your list.