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Product Launch Formula


Product Launch Success (Weird Parallel Universe)

by Jeff Walker August 18, 2013 internet marketing

A quick follow up to my last video – which was an update to the “Food Stamps to Six Figures” Case Study… in this one I dig deeper into how John was able to make that incredible transformation in his life and build a successful business (and I share the surprising and weird parallels to the transformation in MY life!)

I would love to hear about what you think… please leave a comment below (and please like my Facebook page here)…


Big in Brazil…

by Jeff Walker June 6, 2013 internet marketing

This is a funny business… you never know who’s going to join your email list, you never know who’s going to buy your product. And once someone buys your product, you never really know where they’re going to take their new skills.

And I’ve been lucky to have an entire army of amazing students and clients that have taken my work to levels I never could have imagined…

Erico Rocha is one of those dream students that every teacher loves to have. In fact, his skills have become so advanced that he keeps me hustling to try and stay a half-step ahead of him.

Erico Rocha and Jeff Walker

Erico and Jeff at a Platinum Mastermind meeting

Erico has now done 77 launches, and he’s done them in multiple markets. …


Product Launch Case Study – (

by Jeff Walker September 4, 2011 internet marketing

Have you ever wanted to attract top tier celebrities or “big names” to your business? That’s what this Product Launch Case Study is all about, and it’s happening right now…

Will Hamilton has a tennis instruction site at, and he’s used his past product launches to attract the most successful professional doubles team in history. Bob and Mike Bryan have won more professional doubles titles than any team in history, they’ve won 11 Grand Slam titles, and earlier this year they won Wimbledon.

And now they’re partnering with Will on a new product… and a PLF-style product launch for that product.

Product Launch Formula Case Study in the Tennis Instruction nicheSo how does a tiny web site with a weird name put together a deal to partner with two of the most


Where are they from?

by Jeff Walker March 9, 2011 internet marketing

I remember the first time someone ever bought something from me online. I jumped so high I think I almost punched a hole in the ceiling.

First off, I was amazed that someone would actually buy something from me. And equally amazing was the fact that the person was from Switzerland.

It was hard to fathom that someone from halfway around the world would buy something from me… that I was publishing out of my home in Colorado!

Fast forward 15 years… and I’ve now sold many millions of dollars of stuff online.

And unless you were hiding under a rock, you probably noticed that I released Product Launch Formula last week. As usual, it wasn’t on the market long – we filled up the …


In The Eye Of The Storm

by Jeff Walker June 22, 2010 internet marketing

Jeff here, reporting from the eye of the hurricane… or at least that’s what my office feels like right now.

I’m in the midst of the launch of my Product Launch Formula 3.0 coaching program. The launch is going great – but when you’re in the middle of one of these epic launches… well, things get a bit crazy at times.

Of course, I’m not the ONLY one in the middle of a launch – Apple’s rolling out their iPhone 4 – and well, they crashed their server. Or more accurately, their network.

Take a look at what happened when a friend of mine tried to pre-order an iPhone:

Yes, that’s the Apple store blowing up.

And yes…

That’s definitely a server …

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