success Archives - Jeff Walker

How To Crack the Time Code In Your Business

by on Mar 30 2014
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Your business success comes down to one thing – how and where you focus your precious time. Do you even know where you’re spending your time in your business? And how much time you spend on those things?

Here’s how to figure how to figure out where that time is going – and how to get more out of that time.

I would love to hear what you think – where are you spending your time? And how can you use your time to do more of what you’re great at? Please leave a comment below…

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Building a Six-Figure Business (with John Gallagher)

by on Aug 11 2013
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John Gallagher was the subject of my famous “Food Stamps to Six Figures” Case Study – which was the story of how John literally went from food stamps to creating a six figure business to support his family. I recently had a chance to visit John at his new home in Port Townsend, WA… and we shot a quick impromptu video about the mindset changes that you go through when you have this level of success – check it out:

I would love to hear what you think… or if you just want to give a shout out to John (because I know he’s inspired a LOT of people) please leave a comment below.

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Secret to Success #3: Attending Live Events

by on Jul 28 2013
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I’m about to head out to Eben Pagan’s Accelerate workshop – I’m honored that Eben invited me to speak at the event.

I’m excited to be at this event… getting out and attending live events is one of the most important secrets to my success online. In this video I share my tips on how to maximize your results when you go to seminars and workshops.

I would love to hear what you think… please leave a comment below (and please like my Facebook page here)

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How To Upgrade Yourself In One Step

by on Jul 07 2013
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This is the easiest (though not necessarily the fastest) way to upgrade yourself…

Let me know what you think… please leave a comment below (and please like my Facebook page here)

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The One Critical Decision…

by on Apr 14 2013
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What one critical decision made all the difference for me? I’ve had an amazing journey since I started my business… and it began with some crazy humble beginnings. This video is about the one decision that started it all…

This question came in on my Facebook page… go over there and like that page, it’s one of the best ways to interact with me.

And please leave a comment down below. I want to hear about the big pivot points in your life – what they were and what they’re going to be…

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The 16 Rules of Internet Success

by on Aug 30 2012
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Today is a big anniversary for me – 16 years ago today, on August 30th, 1996, I started my first Internet business.

Yes… I actually started all the way back in the summer of 1996.

I’ve come a long way since then – from incredibly humble beginnings in a corner of the baby’s room to selling tens of millions of dollars of my products. (And, of course, that baby is in college now.) More importantly, my students and clients have sold hundreds of millions of dollars of THEIR products.

In any case, since this is my 16th anniversary, I thought I would share my 16 Rules of Internet Success.

These rules came to me at different times over the years. I was lucky to stumble onto the first two of these laws right at the very beginning. The rest were hard-won lessons I learned over the years. So without further ado, here they are:

1. Always Be Building Your List AND Your Relationship With Your List: I wrote about this one at this link – this is one of those laws that I somehow instinctively understood from day one. This is critical, and people still screw this up. For most digital businesses, this is the one true asset that you can truly own. And don’t forget that second part – your relationship with your list is just as important as the size of your list.

2. Only Sell What The Market Wants: I learned this one in the first few months of starting my business, when I was looking at which pages on my site were getting the most traffic. I realized that was an easy way to tell what people were interested in… and I also realized that it wasn’t what I would have expected them to be interested in. Hmmm… big surprise – and I learned to look at the data instead of trusting my instincts. You need to do the same… sell what the market wants, not what you want to sell them… or what you think they should want. There is so much data and feedback available in our online businesses, there’s no reason to mess this one up.

3. Take The Long View – Win With Strategy: So many people continually screw up their positioning, their brand, and their reputation by chasing after the latest tactic or the last dollar that… well, it’s just downright sad. The good news is that if you take the long view (and in this business, the long view seems to be anything past the next three months), then you’ll instantly stand apart. With your marketplace being so connected (and getting more connected every day), you have to deliver quality, and you have to be congruent. Chasing today’s dollar too hard can have long term collateral damage. Giving away last month’s flagship product as a bonus to spur sales this month is horrible for your positioning, and it WILL negatively impact your business in the long run.

4. Don’t Depend On Any Single Source of Traffic: If you’re dependent on your search rankings, you don’t have a business. You’ve temporarily won the lottery… and the gravy train will NOT last. Same with other sources of traffic… none of them are permanent. Diversify your traffic sources. If you only have one primary way of getting your message in front of people, then you’re living on borrowed time.

5. Sell Your Own Stuff (and Other People’s Stuff): If you’re going to have any control over your business, you need to be selling your own products. So get over it, and create those products.

AND you should also sell other people’s products – either as an affiliate or by getting paid to run ads. This is smart because it helps diversify your revenue, and because you’re not going to be able to create all the products that your clients need. More about this here.

6. The Purpose Of The Sale Is To Generate A Raving Fan: When you make the sale, your job has just started. You need to deliver a great product and a great experience. Your raving fans will return to buy from you over and over (which is where the real money is made), and they’ll become your evangelist in this uber-connected world.

7. It’s All About Relationships In Your Industry: I don’t use the word “competitor” in my business. I only think in terms of “partners” and “future partners”. I suggest you try that out for a while… because your net worth is equal to your network.

8. Get To Dollar One: I always want to get to my first dollar of revenue with any new product or business. I’ve heard so many grandiose plans that never got off the ground… often because the plan was just too big, or because there was no real plan for revenue. The danger in any new business grows exponentially for every day that goes by without revenue. Force yourself to figure out how to get at least some revenue flowing as quickly as possible.

9. Opportunity Cost Is The Most Important Thing (And It Becomes More Important As Your Business Grows): I wrote about this here… bottom line is there are always more opportunities than there is time. You can only do so much. Every time you choose a project, it comes at the cost of another project.  Choose wisely.

10. Get Out Of The House And Go To Live Events: My business changed radically after I started going to live events – that is where the connections are made, it’s where the deals are done. I met nearly every one of my top Joint Venture partners at a live event, long before any of them ever promoted for me.

11. The Power Of The Mastermind Is Enormous: I wouldn’t be where I’m at today if I wasn’t actively engaged in various mastermind groups over the last 13 years. Get in a mastermind group now. More here.

12. It’s A Lot Easier To Sell With The Human Touch – The “Corporate Voice”  Is Death: I’ve always been happy just being me, and not pretending to be some big corporation. I didn’t refer to myself as “we” in my emails… and that set me apart from the very beginning. Back in the early days, everyone was trying to sound big and important – I was just writing my emails like I write to my best friend. It worked. People want to connect with people, not corporations… that corporate voice will kill you.

13. Live Below Your Means… Don’t Buy That Ferrari Yet: When the money starts rolling, it’s easy to let your lifestyle grow very quickly. Fight that urge. Remember Rule #3 – the long view. It’s a lot easier to do the right things and make the right decisions when you aren’t chasing the next dollar… when you aren’t worried about making the payment on that Ferrari.

14. Baby Steps: I have a video about this here… your first site will suck, that’s OK. Your first sales letter will suck, that’s OK. Your first email will suck, that’s OK. The important thing is to have a rock-solid plan, and keep moving forward. You’ll get there… just get started. Be gentle with yourself, forgive yourself for mistakes, don’t expect to be perfect – just get moving, and keep putting one foot in front of the other.

15. It’s All About Creating Value: In the short run, you can use tricks and tactics to create some level of success. But if you’re doing that stuff without delivering real value, then you’re just spinning the karma wheel… and that doesn’t usually work out so well in the long run. The path to long term success is by creating massive value for your clients… and your clients are the ones that will be measuring that value.

16. Invest In Yourself… No One Can Take Your Skills From You: I spend a lot of time, energy, and money on my skills and knowledge. I’ve been doing that from the start, and I’m not ever going to stop… no one can take that away from me. I’ve been fortunate enough to have long term success… but I’ve also had set backs. I’ve had significant revenue streams disappear overnight – but it never slowed me down. In fact, it really wasn’t even very troubling, because I knew I had the skills to bounce right back. Once you’ve developed your chops, you have the ultimate control over your destiny.

So there’s my 16 Rules of Internet Success… I’m not claiming they are all-inclusive, or that they’re a fit for everyone. After all, I only had 16 to work with. But they’ve been working really well for me…

So let me know – what’s your #1 law? What was the one you learned first? Which one was the most painful to learn? What did I forget? Leave a comment below and let me know… I read all of the comments.

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Baby Steps On Your Way To Success

by on Jul 12 2012
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I just shot a quick video for you about what I consider one of the most critical things you need to master if you plan on having any lasting success…

Let me know what you think – please leave a comment down below…

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How To Get Rich

by on May 09 2012
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So this is the blog post where I tell you exactly how to get rich. Now I know with a title like “How to Get Rich”, I’m gonna lose a lot of people right away… but don’t make that mistake of clicking away. Keep reading, this is legit.

Actually, I suppose there are lots of ways to get rich… but I’m going to share with you what I think is the most surefire way to get rich – it’s the path that worked for me. The amazing thing is that, as you’ll see, it’s so darn simple.

Now the reality is that most people won’t get rich… I suppose that’s just the way the world works. I’m not sure why (though I have some theories.) But if you’re going to have a fighting chance, then this is the formula to put to work.

And I will also tell you that this formula is not 100% guaranteed… because I’m sure there are people that have worked this formula and NOT gotten rich. Nevertheless, in my years of careful observation, this is the formula that has worked over and over for the most people.

OK, enough preamble… let’s get to it. There are only four steps in this formula:

STEP 1. Decide what it means for you to be rich. For some people it’s an income of $100,000. For some it’s a million dollars in the bank. For some it’s $30 million in net worth… and for some it’s a whole lot more than that.

IMPORTANT: for some people (including me) it’s not really a financial measurement – it’s something else. Maybe it’s a state of mind, or it’s a set of relationships (with family, friends, community, etc.). Or it’s being able to ski a double-black-diamond run successfully. Or it could be something else.

But the bottom line is that you are going to shoot at a big target (and being “rich” is a big target), then you need to know what target you’re shooting at. You have to be able to see that target.

NOTE: here’s a little splash of reality – you will never be finished with Step 1. You will always be refining what it means to be rich. Please don’t shoot the messenger… that’s just reality, and it’s as it should be.

STEP 2: Study people who are rich, and do what they do. And of course, you want to be studying people who are rich by your definition of “rich”.

I know that sounds really simple… and, conceptually, it IS really simple. But the actual doing of it is a lot harder. And the reality is that most people are NOT rich or successful… so you don’t want to be doing what those people are doing. Most people are doing stuff that does NOT bring success. Don’t do that stuff.

You want to find the people who ARE having success (as you define success), and then do what they do. The best is if you can find several people to study, and try to identify the commonalities in what they’re doing. Study what they think and do, and study what they study, and study who they learn from.

Inevitably, you will find that some of the habits of rich and successful people are outside of the normal patterns that most people follow. That’s because most people are NOT successful.

NOTE: there are lots of resources that make the “discovery” part of this step easier than you would think. There’s lots of books about this type of stuff – including autobiographies and biographies.

STEP 3: Observe and record your progress… and then adjust.

You need to be self-aware… you will be installing new behaviours and habits. As you do so, it’s best if you keep some type of journal or record of your thoughts/actions. Look at what’s working for you, and what’s not working. Track your progress towards your definition of “rich”. Don’t expect overnight success (it won’t happen), but do celebrate your victories as they come.

Pay especially close attention to how your mindset evolves… because that’s the true secret to success. You will never be rich until you have a mindset that is rich and abundant.

STEP 4: Stop and have gratitude for your progress. Then go back and start over with Step 1… this is not a one-time formula. Almost everyone I know who is rich and successful (and I have the good fortune to spend a lot of time around those types of folks) is continually going through this process.

So there you have it… that’s a super-compressed version of the “secret formula” on how to get rich.

Now I know it sounds impossibly simple. And I know some people will think I’m being tongue-in-cheek with this post. But I’m not – this is absolutely the most surefire path to success that I know. Success leaves clues… so study what successful people do, find the common underlying strategies, and then DO THOSE THINGS.

Now to help you along the way, I’ve got a couple of resources for you… first is one of my Facebook pages with a free video series of my “Master Planning Process”… this is the yearly planning process I use to create my vision for my life each year. This is the process that I use in creating my vision for a rich life. Here’s the link:

Jeff’s Yearly Master Planning Process

So that’s how I plan out my year. Next up is the process I use to plan my DAYS… it’s a process I learned from Brendon Burchard. He taught it to me in a small mastermind meeting we were in, and I’ve found it to be super-powerful. Brendon calls it his “One Page Productivity Planner”… and he just published a free video training where he teaches how to use this process:

Brendon’s Daily Planning Process

Both of those resources are pretty cool, and they’re free… and they’re based on what very successful people are doing – so check them out.

So now onto your STEP 1…. what does it mean for YOU to be rich? And where are you in your journey?

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