I’ve taught thousands of students (who operate in hundreds of niches) how to launch their businesses from scratch, and they’ve generated over $1 billion in sales (and that number grows every day).

I’m Jeff Walker, the creator of the Product Launch Formula… it's a system that’s been used by thousands of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses.

The impact has been crazy huge… my students and clients have now done well over $1 billion in product launches. Along the way, I’ve coached or helped all kinds of experts such as Tony Robbins, Brendon Burchard, Dan Kennedy, Bill Glazer, Rich Schefren, Frank Kern, Dean Graziosi, Yanik Silver, Greg Clement and dozens more “gurus” — but I get most excited about all of the “regular folks” that I’ve helped quit their jobs and grow serious businesses.

It all started in the Internet Dark Ages of 1996 in my baby’s changing room…

Free Ideas, Inspiration, and Strategies for Building Your Business

Every week I put out a video about something I’ve learned in my two decades in business. And sometimes I have pretty cool people stop by to share their thoughts on building a successful business. Just click any of the links below for my best stuff on launching and growing a business you love.​

The Buffet Line That Changed My Life

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch…

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A “Behind The Scenes” Peek at PLF Live

I thought I’d share a little “behind the scenes” with you this week…  A little over a…

Morning Brew just sold for $75M (so is email dead?)

The age-old question: is email dead? That’s how much Morning Brew—a strictly email-only based…

From Personal Challenge to Global Mission

I’ve been blessed to help a number of people create big platforms to do world changing work……

JV Launches vs. Internal Launches

So I just wrapped up a launch… And as always, there were lots of lessons learned. So, for…

Books, Programs & Events

“Launch” is the book that will build your online business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Launch is a #1 New York Times Best Seller and has helped hundreds of people grow their online businesses. Click below to learn how to get a copy:

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Product Launch Formula is a proven, step-by-step process that shows you exactly how to launch a product in precise detail. It shows you exactly what to do every step of the way, right down to which blog post to release when, and what to say in every email.

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LaunchCon is my once-a-year event where we teach the latest cutting edge strategies, tactics, and tools for maximizing your launch and promotions. It’s like graduate school for increasing conversion and building your online business. You’ll learn what’s working NOW, straight from the folks currently doing million-dollar and multi-million dollar launches.

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Podcast: Launch Life with Jeff Walker​