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I’ve taught thousands of students how to launch their businesses from scratch, and they’ve generated over $1 billion in sales

Product Launch Formula

Product Launch Formula® is a proven, step-by-step process that shows you exactly how to launch a product in precise detail.

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Launch is the book that will build your online business—fast. Whether you have a business or starting one, this is a proven recipe for traction.

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PLF Live

PLF Live is a workshop where you start with an idea for a product or a service — and three days later you have a complete launch plan.

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Jeff Walker

Meet Jeff Walker

I’m Jeff Walker, the creator of the Product Launch Formula… it's a system that’s been used by thousands of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses.

The impact has been crazy huge… my students and clients have now done well over $1 billion in product launches.

Along the way, I’ve coached or helped all kinds of experts such as Tony Robbins, Brendon Burchard, Dan Kennedy, Bill Glazer, Rich Schefren, Frank Kern, Dean Graziosi, Yanik Silver, Greg Clement and dozens more “gurus” — but I get most excited about all of the “regular folks” that I’ve helped quit their jobs and grow serious businesses.

Learn More about Jeff Walker

Even if you don’t know my name, you’ve seen my work…

What Jeff Walker teaches is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what Jeff delivers.

Marie Forleo

Marie Forleo

Founder of B-School, Award-Winning Host of MarieTV,

Business is a succession of launches — new products, projects, promotions, incentives, partnerships, etc. To succeed you'll need to master the launch. To do so you'll want to study the master of the launch — Jeff Walker… he has figured it out.

Darren Hardy

Darren Hardy

Success Mentor to CEOs and High-Performance Achievers

It took me four years to grow my first business to $5 million. Using Jeff Walker's product launch model, I was able to hit $5 million in sales — in a brand-new business niche — my first year. Jeff has created one of the most important innovations in marketing in the last 100 years.

Eben Pagan

Eben Pagan

Founder of Hot Topic Media and Serial Online Entrepreneur

Jeff Walker teaches business and marketing, but he also teaches so much more. His program and coaching addresses the whole person, the whole business, and the whole life. He’s the real deal.

Mary Gilkerson

Mary Gilkerson


The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker's ideas, we've turned these "launch days" into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.

Vishen Lakhiani

Vishen Lakhiani

Founder and CEO, Mindvalley

People trust Jeff Walker because he has consistently for years been on the forefront of producing results online with his Product Launch Formula… Jeff Walker created the road map, and I plan to use it.

David Bach

David Bach

Creator of the "FinishRich" Book Series

It is a recipe and a blueprint for changing you and your family's financial fortune. Not only will following Jeff's formula make your success more possible, it will make it more probable. After all, he's the guy who sold a million dollars of his product in a single hour! This can change your business and your life

Joe Polish and Dean Jackson

Joe Polish and Dean Jackson

Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry's foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff's extraordinarily practical concepts, structures, strategies, tools, and processes.

Dan Sullivan

Dan Sullivan

Founder of Strategic Coach

When it comes to Internet marketing, Jeff Walker is a bona fide genius... he maps out exactly how you can successfully market any product or service online.

Randy Gage

Randy Gage

Author of "Risky Is the New Safe

Ideas, Inspiration & Strategies for Building Your Business

Every week I put out a video about something I’ve learned in my two decades in business. And sometimes I have pretty cool people stop by to share their thoughts on building a successful business.

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A Well-Trodden Path to Online Success

The coaching industry had been on the fringes of the business world for decades...  Until…

Want More Impact? It Starts with Great Marketing

I hope I didn’t do you a disservice with my last video. You see, in…

One Question That Changed How I Run My Business

When the pandemic hit and things started getting crazy, I asked myself one question…  And…

A Life Changing Moment in Your Business

We just wrapped up this year’s Launch Masterclass. After 15+ hours of teaching, I think…

“Crystal Balling” The Future of Digital Marketing

We’re just a few days away from my free Launch Masterclass, where I’m gonna be…

Launch life - daily podcasts with Jeff Walker

Launch Life® with Jeff Walker

It’s one thing to launch… and another thing to have a sustainable business.

That’s why I created my Launch Life podcast — so I can show you how to go from “launch” to “lifestyle” with some of my most tried-and-tested lessons and help guide you through building the business and the life of your dreams.

Launch Life is all about getting you off the 12+ hour-days, 7-days-a-week treadmill and helping you build a business and life you love.

Subscribe to the Launch Life Podcast