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Jeff Walker

When I first started publishing online way back in 1996, I had no idea how to sell my products or build an online business. Then (almost by accident) I created what’s become the Product Launch Formula.

That formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success.

It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world.

Here’s how it happened…

When I started, I was a stay-at-home dad taking care of two small children. It had been a few years since I quit my corporate job. I hadn’t made any money since then, and that felt terrible. I knew I needed to make a change. I launched my “business” from the babies’ changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

I’m the creator of the Product Launch Formula and author of the New York Times Best Seller, LaunchHow To Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams.


I’ll never forget how nervous I was the very first time I made an offer to my list.

Back then, my business was a simple newsletter about the stock market. I just kept sending more and more free content – and people loved it.

The problem was that I wasn’t making any money. I knew I needed to sell something, but I kept delaying making that offer because I wasn’t a salesman – and I didn’t know how to ask for the offer. So I kept delivering more value… and when I finally made the offer, people were really excited to buy.

And that’s when I knew I was onto something…

I kept refining my “launch” process, and the results kept getting better… until my formula was almost guaranteed.

I started sharing what I learned about launching new products and businesses with some other entrepreneurs I knew. And their results were incredible.

Pretty soon, I was getting asked to speak on stage and teach people about how they can use my formula to launch their own products and businesses. The amazing results continued to pour in – and that’s when I decided to turn it into a step-by-step program that anyone could follow.

That was the start of an incredible wave of entrepreneurs with tiny, home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back then, almost no one in the online entrepreneurial world talked about doing “product launches”… and the the idea of a “million dollar launch” seemed ludicrous.

But now, in the post-Product Launch Formula world, million dollar (and multi-million dollar) launches hardly raise an eyebrow. I would never say they’re routine, but they happen nearly every month.

And of course, my techniques are not just for the big gurus who have well established businesses.

I’ve taught thousands of students (who operate in hundreds of niches) how to launch their businesses from scratch, and they’ve generated more than $1 billion in sales (and that number grows every day).


And of course, there are a lot of things that have changed in my life since that very first launch.

Today, I live in Durango, Colorado with my wife Mary. I’ve got an amazing (and growing) team that helps me teach entrepreneurs from around the world how to launch the business of their dreams. I’m a New York Times #1 Bestselling author. I put on live events that regularly have 1,000+ attendees from around the world.

And I still get to spend a lot of time outdoors – and I have enough time to work on my passions. Even though my kids are out of the house, I get to go on lots of adventures with them (especially on skis and mountain bikes).

All of this was possible because I decided it was time to take control of my life and launch an online business.

And now, it’s my goal to help people around the world create the business and the lifestyle of their dreams.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I like to say that everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired. And I’ve helped a lot of people around the world achieve this same goal.

So, if you’d like to learn how you can launch your own product, service, book or business with maximum success, then sign up for my free Launch Workshop below.

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About JeffWalker.com

This site – JeffWalker.com – is basically the place where I share what I’ve seen, what I’ve done… and what I’ve learned throughout the last 20+ years in business.

I started back in 1996 with nothing. I had $0 to start my business, and I had no experience ever starting a business. It’s been a crazy ride… and I wouldn’t trade it for anything.

But as much as this site is about me, I like to think it’s more about you. My goal is to help you grow your own business, launch your products and reach your own dreams.