I’ve taught thousands of students (who operate in hundreds of niches) how to launch their businesses from scratch, and they’ve generated over $1 billion in sales (and that number grows every day).

I’m Jeff Walker, the creator of the Product Launch Formula… it's a system that’s been used by thousands of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses.

The impact has been crazy huge… my students and clients have now done well over $1 billion in product launches. Along the way, I’ve coached or helped all kinds of experts such as Tony Robbins, Brendon Burchard, Dan Kennedy, Bill Glazer, Rich Schefren, Frank Kern, Dean Graziosi, Yanik Silver, Greg Clement and dozens more “gurus” — but I get most excited about all of the “regular folks” that I’ve helped quit their jobs and grow serious businesses.

It all started in the Internet Dark Ages of 1996 in my baby’s changing room…

Free Ideas, Inspiration, and Strategies for Building Your Business

Every week I put out a video about something I’ve learned in my two decades in business. And sometimes I have pretty cool people stop by to share their thoughts on building a successful business. Just click any of the links below for my best stuff on launching and growing a business you love.​

A Quantum Leap Forward

Having an online business means your day-to-day is basically you and your computer. Which is…

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When the Students Become the Teacher

What's the highest measuring bar for a teacher? It's a simple question with a simple answer –…

Show Up and Serve

How do you have longevity in this business? How do you build a brand in a market where thousands of…

Wanna See My Squirrel Cam?

I’m in the middle of my live launch, and one question I’ve been getting a lot is about the…

The Fine Art of Chunking

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re…

Books, Programs & Events

“Launch” is the book that will build your online business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Launch is a #1 New York Times Best Seller and has helped hundreds of people grow their online businesses. Click below to learn how to get a copy:

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Product Launch Formula is a proven, step-by-step process that shows you exactly how to launch a product in precise detail. It shows you exactly what to do every step of the way, right down to which blog post to release when, and what to say in every email.

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LaunchCon is my once-a-year event where we teach the latest cutting edge strategies, tactics, and tools for maximizing your launch and promotions. It’s like graduate school for increasing conversion and building your online business. You’ll learn what’s working NOW, straight from the folks currently doing million-dollar and multi-million dollar launches.

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Podcast: Launch Life with Jeff Walker​