How do you publish a book 100 years after your death, and have it become an instant bestseller?
Mark Twain just did that.
Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing.
After all, Mark Twain died 100 years ago… in 1910.
And all this without an “Amazon book launch”… without an appearance on Oprah… without a book tour… how do you do that?
Well first off, Mark Twain was an enormously popular and influential writer in the 19th and early 20th centuries. His novel “Adventures of Huckleberry Finn” is clearly one of the seminal works of American literature.
Second, Twain left explicit instructions to NOT publish his work until 100 years after …