One of the quickest ways to get started in business (or grow your current business) is by offering coaching.
But a lot of folks hesitate to add this service to their business model…
So in this video, I’m going to address why people hold back – and how they can feel confident jumping in!
You can watch here:
The Importance of a Good Coach
Did you know that LeBron James — arguably the best basketball player in the world and in the history of basketball — has a personal coach?
Now, do you think LeBron’s coach is a better basketball player than he is?
In that situation, who’s technically the basketball “expert”?
And yet, LeBron finds immense value in having a coach, and pays good money to have someone guiding him as he continues to make history. Smart entrepreneurs recognize the value in hiring coaches at every stage of the game!
Obviously, Lebron’s coach is offering something that James recognizes he can’t get by just going it alone. My guess is that a lot of that help comes in the form of staying connected to basics, working on mindset, and building the kind of character that can make a gifted player virtually unstoppable.
This is what’s at the heart of tapping into your own capacity to be a great coach. You don’t have to be the best in the world at your thing. You just have to be better at your thing than the people you’re coaching.
Whether you’re starting with 1:1 coaching, working with small groups, or expanding to larger knowledge offerings like courses… there is plenty of room for you to grow your business (and learn a heck of a lot) by becoming a coach in your niche.
So if you’re considering the idea, but still have some hesitation, then this video is for you.
In this video, you’ll learn:
- What I learned about coaching when I was driving a Porsche GT-3 at 115 miles per hour
- Why coaching is such a great option to accelerate your business
- Why you don’t have to be the best (aka “The Expert”) at something to be an awesome coach
As always, I’d love to hear from you. If you have follow-up questions or want to share your own experience, leave your comment below and let me know what you think!