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Could Renaming Your Offer Improve Sales?

A member of my mastermind asked a question many entrepreneurs ask when they have a long-running offer:  “Could renaming my product keep it fresh and help attract more customers?” I…

Is Perfectionism Holding You Back?

“I just need to find the best membership platform, then I’ll be ready…” “When I finally choose between Montserrat and Garamond for my squeeze page, then I’ll be ready…” Many…

Make Your Success Inevitable

When I started my business, I wrote down some of the biggest, wildest goals I could imagine. And even though they felt like pipedreams, I achieved them all in a…

How Your Inner Story Shapes Your Reality

“There’s no way I could’ve pictured this moment 5 or 6 years ago…” That’s what my student Michael said to me at my Mastermind after we’d spent the day swimming…

The Three-Step Sequence Behind Every Successful Launch

It took me over a decade to achieve my first multi-million-dollar launch. Now, my students are blasting past that milestone in less than half that time by following three steps.…

A Different Way to Think About Selling

If you want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like too much of a mental…