Jeff Walker

The Buffet Line That Changed My Life

April 16, 2021 by Jeff Walker 9 Comments

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line. This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than […]

A “Behind The Scenes” Peek at PLF Live

April 9, 2021 by Jeff Walker 13 Comments

I thought I’d share a little “behind the scenes” with you this week… A little over a year ago, my team and I were putting the finishing touches on “PLF Live” – our big flagship workshop (and the longest-running event in the industry). So last year, after months of planning, everything was set for over […]

Morning Brew just sold for $75M (so is email dead?)

April 2, 2021 by Jeff Walker 14 Comments

The age-old question: is email dead? That’s how much Morning Brew—a strictly email-only based business—recently sold for. $75M says “no way”. So no, email is not dead. Far from it. It’s still one of the best ways to make money online. A lot of people think social media is where all the juice is these […]

From Personal Challenge to Global Mission

March 26, 2021 by Jeff Walker 16 Comments

I’ve been blessed to help a number of people create big platforms to do world changing work… and Mary Barbera is one of them. Mary’s mission started in 1998 when her son was diagnosed as having moderate-to-severe autism. That personal challenge has turned into a global mission to help parents and professionals help kids reach […]

JV Launches vs. Internal Launches

March 19, 2021 by Jeff Walker 19 Comments

So I just wrapped up a launch… And as always, there were lots of lessons learned. So, for this week’s video, I thought I would dive into the differences between Internal Launches and Joint Venture Launches. This one’s all about the pros and cons, and why I chose to do an Internal Launch this time […]

Three things money can’t buy (philosophy from the ski lift)

March 5, 2021 by Jeff Walker 41 Comments

Having a great life is just as important—and even more important—than building a great business. The good news is, you can have both. Which is how I ended up shooting a quick video on a ski lift with my daughter. Ride along with us as we play a game high above the slopes…and I share […]