Finding Your Blind Spots

What would it mean for your business if your optin page went from converting one in every 500 visitors… to almost one in every two?

That’s what happened to one of our coaching students when he took his lead magnet from a 0.2% conversion rate to 40% – a 200x improvement. 

That jump didn’t come from extra effort… it came from a fresh perspective – from someone spotting something he couldn’t see.

We all have blind spots. And sometimes our next breakthrough is right in front of us… but we just can’t see it.

Often, the fastest way to make progress lies in finding those blind spots – and fixing them.

The good news is… there’s a simple way to do that…

So here we are. Last ski weekend of the year. They're closing down after this weekend and I am so happy that we've actually got a storm day. It feels like winter here up here in the mountains. It's just feeling really good. It's nice to get on skis and just experience that one more time. 

And I've been thinking about—I was just reading through some of the results of some of our coaching students in our launch club program. We have one student – his lead magnet when he started out – he was getting a 0.2% conversion on his page and then through our coaching he was able to improve that and do it pretty quickly and get to a 40% conversion rate. 

So I don't even know how many times that is, what is that a hundred times better? I don't know what the Math is. It's a lot better – 0.2% you can't build a business on that. 40% you can build a business on that. And I thought how unreasonable would it be to expect your performance to increase at 

that level? Just completely unreasonable, I mean, especially if you were just trying to figure it out on your own incrementally.

And I thought about, I mean, it just makes me so proud the value that we give our coaching students to see them creating their amazing work in the world – what a gift it is to be able to do that work and help them get those kind of results –  and, of course, that's not typical.

But the reality is, like this year, I just had the best ski year of my life. I'm skiing better than I ever have in my life and out here, you know, it's very measurable. There are runs you know, some of the real steep runs that I in the past I was struggling with, this year I was skiing with authority. I was skiing really well and to see that progress at my age, which isn't—I don't think it's normal to get on a ski mountain. But you know what? Every week in January and February, I get a lesson. So I get eight lessons a year and I've been doing that. You know it took me about 45 years of skiing before I decided to start taking lessons and now in these last few years my progress is just ridiculous because of expert coaching because they're having people be able to see what I can't see, like literally, they can watch my skiing and I can't see my skiing, and of course, now we film it, they film it, and we go over the film but to be able to see the things that we can't see – that's what coaching is all about. And also to know the path before we could possibly know the path.

There were things that Miguel was, there were mistakes he was making on a squeeze page that was just leapt off the page to my coaches because they've looked at hundreds and hundreds of pages and coached people through hundreds of pages.

The value of coaching no matter what you're doing whether you're skiing 

or you're learning to knit or you're building a business is absolutely ridiculous. And that's one of the pillars – one of the tenets that all of my success has been built on – is that I've always looked for [is] to get an amazing coach in every area of my life. It took me too long with skiing but eventually I got there but in business I've spent a lot of money well into 

the six figures on coaching over the years and it has paid off tenfold, twentyfold, a hundredfold.

So whatever path you're on there is someone else that has been down that path and they know the shortcuts. They can give you the feedback on where you are coming up short and make it so much easier to move forward. 

So there we go—last ski day. Probably the last ski day of the year. It's closing day. I’m blessed to have amazing conditions and getting some fresh turns, some fresh tracks in the snow. I am so grateful to be out here in the alpine, in the mountains to feel that still-feel-winter on my cheeks as I head down the mountain. What an amazing day. Let's go get him this week.