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To Survive In Business, You Need to Master This

Years ago, you could build a successful business by showing up online and being good at what you do. But today, when the competition is heating up and customers are…

The Easiest Sale You’ll Ever Make

There’s an unspoken law to having a successful business…  Keeping customers is easy if you take the long view and set things up well from the very first sale. This…

Two of the Most Valuable Skills I’ve Ever Learned

“What are the top two skills you’ve intentionally developed that have benefited you most?” It’s a great question, and I had a hard time narrowing down the list. But two…

A Key Takeaway from My “AI-enabled” PLF Live™

I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…

AI: 3 Things You Need to Know

Blogs. Google. Social. Mobile.  I remember when all of these started. They were big.  Yet they all pale in comparison to AI. And if you have an online business (or…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…