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The Launch Conversation: Are You Tapped In?

When a launch runs into trouble, it’s usually because of a problem with the offer – or a problem with the way the offer is communicated. After 21 consecutive million-dollar…

This Changed Everything For Me

BE FIRST TO HEAR ABOUT THE 2024 LAUNCH MASTERCLASS! Enter your email address at https://productlaunchformula.com/ - - -  A $1,650 launch may not sound life-changing. But it was for me……

Inside My Next Launch: Here’s What I’m Thinking…

I'm in the middle of prepping what I hope will be my 22nd consecutive million-dollar launch. It feels surreal typing that. Especially when I think back to my first $1,650…

Course vs. Event: Which Wins?

PLF LIVE EARLY BIRD TICKETS: https://productlaunchformula.com/PLFLive2024/ (Early bird price ends on Friday, June 7th, 2024) - - - -  If you hear me talk about PLF Live over the next…

A Simple 2-Step Process to Sell High-Ticket Offers

I shot this video almost 10 years ago, and it’s never been more true. If you want to fill a small, high-ticket offer – whether it’s a workshop, seminar, or…

Could Renaming Your Offer Improve Sales?

A member of my mastermind asked a question many entrepreneurs ask when they have a long-running offer:  “Could renaming my product keep it fresh and help attract more customers?” I…