The Truth About Product Sales
Should you rename your product to keep it fresh in the marketplace? This question came up in one of my Masterminds. Someone mentioned that a marketing expert suggested renaming products…
How to Win Black Friday
Black Friday isn’t just a chance to sell a bunch of stuff… it’s an opportunity to set yourself and your business up for an entire year of sales. Here’s what…
What Makes The Latest Product Launch Formula Our Best Yet
Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF)…
My Black Friday Gift To My Business
We’re just under two weeks out from the weirdest “holiday” in the US. It’s especially weird if you’re selling information and knowledge online. Most of Black Friday is built around…
Pricing Too Low Might Make Your Business Seem Less Valuable
Have you ever encountered a low price on a product or service and as a result, questioned its value? We've all been there. You see an offer that looks amazing…
