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The Launch Conversation: Are You Tapped In?

When a launch runs into trouble, it’s usually because of a problem with the offer – or a problem with the way the offer is communicated. After 21 consecutive million-dollar…

Inside My Next Launch: Here’s What I’m Thinking…

I'm in the middle of prepping what I hope will be my 22nd consecutive million-dollar launch. It feels surreal typing that. Especially when I think back to my first $1,650…

The Secret Path to Great Marketing

Let me take you on a little-known path to great marketing… The good news is that it’s not a long, winding journey. It boils down to just one word.  If…

The 3-Step Path to Leveraging Up Your Income

When I first started out in business over 25 years ago, I had a hard time explaining to people what I did for a living. They couldn't get the idea…

A Simple 2-Step Process to Sell High-Ticket Offers

I shot this video almost 10 years ago, and it’s never been more true. If you want to fill a small, high-ticket offer – whether it’s a workshop, seminar, or…

The Four “Make Or Break” Elements of Successful Launches

Why do some launches, webinars, or campaigns succeed… while others fail? After 30 years of launching, I’ve boiled it down to four “make or break” elements. And it doesn’t matter…