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Why do some launches, webinars, or campaigns succeed… while others fail?

After 30 years of launching, I’ve boiled it down to four “make or break” elements. And it doesn’t matter if it’s your first time out or your fiftieth… 

To make your campaign a home run, you have to get these right.

P.S. In June, I’ll spend three days in this room working alongside 10 people, helping them design their next launch. Will you be one of them?

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