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Is the “Credentials” Myth Stopping You from Becoming a Successful Coach?

When it comes to coaching, many people get stuck believing they need a list of fancy qualifications before they can start. But here’s a surprising fact: in 21 years of…

Why Your Offer Will Make or Break Your Launch

Since the early days of digital marketing, I’ve been teaching entrepreneurs how to launch everything – from online courses and membership sites to books, physical products, and even artwork. Over…

Forget the Copycats: This is Still Your Proven Launch Formula

I’m sitting here reflecting on something incredible – 19 years of Product Launch Formula®. That’s right. We’re officially stepping into our 20th year. PLF has been a part of so…

What About All The People Who DON’T Buy From You?

Join me at PLF Live and get your launch DONE 👉https://productlaunchformula.com/PLFLive/ - - - Here’s a question for you… For any given launch or marketing campaign you run, what percentage…

Why My Launch Formula Keeps Getting Better After 25 Years

When you do something for 25 years, you pick up a few things along the way. That’s exactly what’s happened with Product Launch Formula®.It’s not only been successful for me,…

What Actually Works in a Launch

A pretty well-known entrepreneur in our industry had a launch that didn’t go so well. His takeaway? “Launches just don’t work anymore.” He thought what happened with his launch meant…