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The Four “Make Or Break” Elements of Successful Launches

Why do some launches, webinars, or campaigns succeed… while others fail? After 30 years of launching, I’ve boiled it down to four “make or break” elements. And it doesn’t matter…

Lights, Camera, Impact! How Elliott Connie Served His Way to a Million-Dollar Business and His Own Network TV Show

“Unbelievably surreal.” That’s how Elliott Connie describes his business journey. And it’s easy to see why… His goal starting out was to open a psychotherapy practice so he could help…

Behind The Scenes: Designing My New Launch Campaign

I’ve been up since 5am planning out a new offer. So this is a perfect opportunity to take you behind the scenes and show you how I put together my…

How to Win at Content

There’s just no way around it – when you’re in this business, you have to put out video content. And in the beginning, that can feel pretty uncomfortable. Well, get…

How To “Failure-Proof” Yourself

There’s a reason successful entrepreneurs are really into personal development…  When you’re in the business of creating something great in the world – and solving problems for other people –…

Could Renaming Your Offer Improve Sales?

A member of my mastermind asked a question many entrepreneurs ask when they have a long-running offer:  “Could renaming my product keep it fresh and help attract more customers?” I…