Don’t Stop Selling Just Because They Buy

Everyone wants to make sales. 

Most of us entrepreneurs obsess over it. 

Our ears perk up every time we hear someone mention a new framework, or an idea for getting more sales.

But what if the real selling comes later? What if the real game is getting people to use what they buy? 

I’ve been in this business for awhile now… and I don’t think there’s anything that’s gotten me further than the results my students have gotten. 

That’s not by accident…

Let me ask you this… have you ever bought a course, a book, a training… that you still haven’t looked at? Or that you still haven’t really taken a serious look at?

(I certainly have.)

But if what you’re selling ends up in your customer’s “to read” pile… then they aren’t going to get the results that make them come back with a success story. They aren’t going to be the one getting their friends hyped up to check out your next launch.

You have to sell them on actually USING what they buy from you.

Here’s how I think about it

Let's talk [about] sales and selling because I know a lot of people are very uncomfortable with sales and selling. In fact, it's something that I was very uncomfortable with for many, many years. In one way, I mean, back when I started out and I invented the Product Launch Formula way back in the 90s. In a way it was because I just wanted to romance people with my marketing and deliver this great marketing. Marketing so good that I didn't even have to sell. They just wanted to buy. They were like, “Take my credit card.”

And if you do your launches right and you really crush it and you make a – have a great offer – that will happen. But the reality is, if you're going to be in business you need to get good at selling. If you're someone that's just like I don't even, you know, I just want to help people, I want to serve people, I want to – it's all about the impact for me – that's awesome. Because a lot of people are there, you know, that's how my life has evolved. I started off, when I started off I just wanted to make some money somehow that [would] support the family. Times were really tough. We were really struggling.

And when I started off [a] business it was just, I needed to find some way to make, if I can make $10,000 in a year, it would be absolutely amazing. It would change my life. Well, that happened. And I went on to have more success and eventually it got to the point where all these goals I'd reached and it became about making an impact but I realized once it became making an impact it was like getting good at sales and selling and making an offer and feeling comfortable is incredibly, incredibly important.

And so the idea, well first of all I've been thinking about compliance and consumption a lot because one of the things you do even after someone becomes a client if you really want to help them you have to get them to consume your training, your teaching, your coaching, and then you have to get them to comply with the steps because no matter what you're teaching, whatever you're training, whatever, however you're coaching it's like, you can coach all day long but until someone takes it and makes it part of their life, complies with your work, complies with your advice, with your training, with your methods, it's not going to go anywhere. Well, I think that consumption and compliance starts even in your marketing and in your sales. 

You got, you have to work to get people to consume your marketing message and then you're starting to work towards compliance. When it's time, when you make that offer and say, you know now's the time, you know, now's the time to step off the fence. If you're ready to move forward then here's how you do it. Go to this order page and get my coaching, my training, my product, my service, my membership site.

So that idea of starting to build in that consumption and compliance even beforehand is absolutely critical to being able to after they become clients to be able to make an impact for them. And the thing to remember with sales, so many people are uncomfortable with it. But if you really want to make that impact on someone and bring them in and have them work with you, whether it's, you know, a small group or it's an online course or a membership site or even one-on-one if you want to bring them in and have them work with you and get the benefits of working with you and have this impact in their life and that it's going to make their life better, then it's you, you owe it to them to make a great offer.

That's what sales is – is making a great offer – and when you, as the saying goes leave it all out in the field, get good at it, make that offer in a super compelling way, you're serving them because you're just doing your best to get them to to come into your world to start to consume, to comply. So then you can work with them and take them deeper. But they're not going to go deeper unless they're your client and they're not going to be your client unless you make an effective sale.

You have to get good at it. You have to get good at it. Sales is a lifeblood of your business but it's also, it's the lifeblood of your future clients. They need you.

So, I'm Jeff Walker, wherever you're watching this, scroll down, leave a comment for me, and let's go get him this week.