Every once in a while, it hits me…
As an entrepreneur, we get paid for our thoughts.
It’s pretty wild when you think about it. We get paid to dream up and create something valuable, share it with the world, and listen to our customers say “yes.”
I still remember getting my very first check in the mail. It changed everything for me – because it wasn’t just about the money (though that felt pretty life-changing as well)…
Holding that first check in my hands meant I finally had proof – real, physical proof – that my ideas had value… that people were happy to pay me for what I had to offer.
From that moment, I had no more doubt.
Because once you know – really know – you can deliver life-changing value, everything changes…
So here's what's amazing about an online business. You can literally have a thought and then with the tools that are available to all of us either even on our phones, you can create a marketing campaign, a digital marketing campaign, that leads people into an offer for a digital product where you can sell as many as you want without any increase in your costs.
And of course, that’s over simplifying everything. But the reality is that you get paid for the thoughts that go through your head. Actually you don't.
You get paid for taking those thoughts from your brain and turning them into a marketing campaign and then releasing that campaign and then making an offer for a product that actually helps people that delivers a better life to people that takes away pain or increases their pleasure. And that's why, this business, just for me, never gets old. When I started out I was teaching people about the stock market. That was my niche for the first eight years
in business online way back in the early days into literally inventing online business back in the late 90s. And then what I realized after eight years, and there's a big long story to that, but that I was more passionate about helping people with their online businesses and with their online marketing.
And now I've built this business doing exactly that but every day I get to come up to, wake up and think of new campaigns, new promotions, new launches that I can do to put my training, my product in front of people. And then invite them to go deeper. And that's really what marketing is. It's giving people, it's presenting your offer in a super compelling way that makes people want to enroll, want to step forward and change your life in whatever it is whether it's dog training or meditation or learning how to paint in watercolors.
You know my students have done it in every niche you can imagine. In every market you can imagine, every language you can imagine,
every country you can imagine. And it's just, it's such an amazing business.
I was just talking to my friend Amy Porterfield about this. I just did an interview of, we'll get that all mixed up and released to you soon. It was a really cool interview but we were talking about some of those steps that you take when you go from being an employee to having your online business or the steps you take when you go from having starting an online business and then growing it. You know I could never have imagined where this is going to take me when I did my first launch and sold, made my first sale. The idea that someone would actually pay me for something I created was just – it was mindboggling. I couldn't believe it until that first order showed up. Back in those days we couldn't even take orders online. It was like rocket science to process online orders so it was actually a check that someone sent me. And my product was an email newsletter that they were paying me for. It was crazy. Things have changed over time but that first sale changed everything for me. It made me realize that people would pay me for the value I could create in their lives. Before that I'd always been an employee. I'd showed up at my job and I'd gotten a paycheck. And to go from there to knowing, to really knowing, to understanding that I could create value in the world, make an offer to people for that value. And then when they said yes then I would get paid for that value. And once you step across that chasm, once you understand that you can do that, you can get paid for the value you create in the world then everything changes. It absolutely 100% changes. And here I am. I've done somewhere around 100 million in sales of my products which is just absolutely ridiculous to think about because until that very first sale, the idea of me getting paid to create anything was just crazy town.
So I just tell you this because first of all – online business – I'm just so thankful for it and what it's done for me and what it's done for my students. It's awesome. And marketing, if marketing creeps you out, understand marketing is just about being able to create value in people's lives and to communicate that value such that they're willing to step up and enroll in your program, or your training, your course, your membership site. So they can have that change in their lives. So I in fact, I've just put together a
campaign. We've got a new campaign. We're rolling out a new training. We're rolling out – it's going to be a free training – if you go to my site at productlaunchformula.com we're going to be releasing it in just a few days, it's going to be super cool. Something we've been testing in the background, just testing out really slowly. But we're about to roll out this training.
So go to productlaunchformula.com. Put your email address in. If you're not already following me there, it's going to be super cool, it's going to be free, it's going to be awesome. And I hope it builds real value for you.
So wherever you're watching this, give me a share, give me a like, give me a thumbs up. Tell your friends about it and let's go get them this week.
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