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When I first started out, the idea that someone else would pay me for my ideas was mind-boggling. 

But 26 years later, my students have racked up more than $1 billion in sales in every imaginable niche. 

And here’s something else that’s wild.

Whether they’re helping families create better relationships, or showing people how to sell their artwork, or teaching heavy metal vocalists to perfect their screaming… 

When it comes down to it, all my students – really, all online business owners – get paid for the same thing:

Creating marketing campaigns for great offers.

The moment you realize what marketing REALLY is… everything changes.

P.S. In a few days, I’m releasing a brand new training, with some fresh approaches and ideas I think you’re gonna love. 

It won’t cost you anything to join in. Just head over to and enter your email address and you’ll be among the first to hear about it.

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2 Replies to “What Entrepreneurs are REALLY Paid for”

  1. Bill Loeber


    Jeff is the real deal. I am working with a non profit that helps military folks in transition to civilian careers. I have been teach this content for 10 years. I am looking forward to applying PLF to this operation. Thanks Jeff!

  2. Hi Jeff,

    Excellent installment of your vlog this week.

    I believe one of the tenets of your success is your having followed (knowingly or unknowingly) one of Peter F. Drucker’s principles: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

    You have clearly mastered your avatar and helped teach your students how to do so, too.

    Thanks for all you’ve done to help us create our ideal customer and our ideal business model.

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