Step Away From the Computer (and Grow Your Business)
Hey, I was just at T&C, Traffic & Conversion, which is this massive industry event. I was there a couple of weeks ago. 5000? 6000? Some crazy amount of people. It was just ludicrous … actually not ludicrous, it was amazing, to walk around and think back. You know 2003, I was at an event with 200 people and it seemed like it was just about everyone that had an online business was there. There was 200 people, and here we are at this event with 5 or 6000 people, and I'm walking through, and I felt like a grandfather or a godfather. You know, it was amazing how this industry has grown.
And then just a few minutes ago, I was just making some notes to record a video to tell people about this price increase we have coming up for PLF Live … so that's the big event I do each year to walk people all the way through creating their launch, and it's an amazing event. In fact, it looks we'll have probably about 1000 people at this event. And the growth in this industry is just absolutely crazy, but those two things coalesced for me. As I was making these notes for this PLF Live video and reflecting back on being at Traffic & Conversion, and seeing old friends that I've literally … I saw one friend there that I met at an event in 2001; a whole bunch of others that I met at that event in 2003 … and I got to thinking that there is literally … Like, I know pretty much everyone in the industry that's having a lot of success.
Over the years, I've gotten to know everyone and they're all on my radar and there is not a single person, not one, not a single person that's having real serious outside success in this industry that doesn't go out to live events.
Now I've mentioned how important … if you go through the channel, whatever I put out, I don't know coming up on 300 videos here … there's a bunch of them on going to live events and why it's important. So this is just another one.
And I just never thought about it that way. That there is literally not one person that's really crushing it, that is really knocking it out of the park, that is leading the industry that doesn't get out to live events. You have to; you just have to. Now a lot of people say, “Well I don't know, I live in this distant country and I can't travel.” Or, “I have to take care of my dog, my cat, my parent, my child,” whatever. We all have obligations and it's not like you can't have any success, but if you want to have real success and if you really want to accelerate your success, you need to get out to live events.
Now this is somewhat self serving for me because I put on, I think, well PLF Live coming up is I think one of the premier … Wow, I've got snow cascading off my roof right now. Sorry about that interruption, life happens. But yeah, PLF Live I think it's an amazing event. It's a workshop put on by me. I love it. I'll put a link down below. Like I said, we do have a price increase coming up.
But whether it's one of my events or someone else's event, there are a lot of events out there. And when you get out to events, you learn, you tend to learn, if you pick the right events, you learn in an immersive environment. You get inspiration, because you meet people that are out there doing things and you also network. And there's a saying that your net worth is your network and I have this amazing network where I'm friends with just all the big players in the industry. That's just because I've gone out to live events. And it's not like I go out to hundreds of events. But every year, I go to two, three, four, five events and it makes an incredible difference. So just get out to your first event and you're going to see it's a completely different world.
This could be the easiest accelerator for you, your business, your success is to get out to live events. Again, I've got PLF Live coming up. I've got this very amazing special right now if you click the link down below the video. But no matter what, make it a point to get out. I don't care what the reasons are you're not traveling. I've seen people at my events that have overcome every obstacle you could ever imagine to get there and that is the number one accelerator that I can think of for you and your business.
So, I'm Jeff Walker. Wherever you're watching this, scroll down, leave a comment for me, and let's go get 'em this week.