When it comes to growing a business, writing a book may not be the first idea that comes to mind. After all, how do you capture your valuable expertise without “giving away the farm”?
For entrepreneurs with online courses, memberships, coaching, or mastermind programs, it’s a real question: How do you use a book to grow your business without sacrificing your core offerings?
In my case, writing a book turned out to be one of the best moves I’ve ever made. Here’s how I approached it and how the book helped my business grow.
The Purpose Behind Writing a Book
When I decided to write my book, it wasn’t just to boost sales. Sure, having my strategies and framework out there was valuable for marketing, but it was also about legacy. I’d spent years developing Product Launch Formula® and watched it transform the way people launched products online.
Writing a book allowed me to put my flag in the ground and take credit for a process that had become foundational in the industry.
Moreover, I wanted people who couldn’t afford my full program to benefit from what I teach. Giving them access through a few bucks was a way to help those who were just starting, without devaluing the rest of my work.
How I Decided What to Share
When I sat down to write, I faced the big question: How much do I share?
My answer?
Give as much value as possible.
The key is to provide enough content to show the reader exactly what’s possible while leaving space for them to seek more.
I realized that even if I covered everything in the book, some readers would still want more depth, guidance, and support. Think of it like a college textbook. You could study it cover to cover, but attending the class gives a whole different experience.
Similarly, my book offers a foundation, but my online course provides an immersive experience with coaching, community, and the latest training.
What Surprised Me About Book Leads
Many people think books are written to make money. In reality, book royalties usually aren’t the main income driver. But here’s what surprised me:
Leads who come from reading a book are in a league of their own. They’re different from those who find you through ads or Google searches. They’ve already invested time and money, which means they’re high-quality leads. In fact, compared to other lead sources, book leads tend to engage more deeply and invest more.
For my business, book readers quickly became some of my best clients. While book leads only made up a small percentage of my total leads, they were the ones most likely to invest in my high-end offers. Writing a book meant connecting with an audience I might never have reached otherwise.
For instance, a significant portion of my mastermind clients, a program with a high entry fee, first heard about me through my book. Even though book leads only represent a small percentage of my total leads, they make up a big part of my top-level clients.
Book leads are often curious, driven, and ready to take action. They’ve committed time to read, which means they’re more likely to see the value in continued learning. Over time, many book readers become dedicated members of my community and customers for life. That’s something I didn’t expect when I first published it.
Why Giving Away Your Best Ideas Isn’t a Risk
It might seem risky to “give it all away” in a book, but the truth is… people know they’re only scratching the surface. I didn’t hold back in the book. I wanted readers to walk away with real, actionable steps.
But what I’ve learned is that people often want more than just steps. They want accountability, community, and direct guidance – all of which come with my full program.
Think of your book as a bridge, connecting people who are curious about your approach to those who want to dive in deeper. Sure, you’re giving away valuable information, but you’re also building a relationship. Some readers will take the knowledge and run with it, while others will come back looking for more – and that’s where the real value lies.
Key Lessons Learned
- Books Build Trust – There’s something about a book that immediately builds credibility. It’s a way to establish yourself as an expert and attract readers who already believe in your message.
- High-Value Leads Come from Books – While fewer leads may come from your book compared to ads, those who do are often more invested and ready to take the next step.
- A Book Isn’t the End; It’s the Start of a Journey – Giving value upfront doesn’t mean you’re losing clients. Instead, you’re creating an entry point for readers to explore what else you have to offer.
How to Write a Book Without “Giving Away the Farm”
If you’re considering writing a book, my advice is simple: don’t hold back on value. Teach your method, share your story, and showcase real results. Readers can tell when you’re giving them your best.
And if they’re the right fit for your more in-depth offers, they’ll want more than what the book alone can give them.
Remember: in a book, you’re offering knowledge, but not the full journey. You’re giving them the map, not the guided tour.
A Book is Worth It
Writing a book was one of the best decisions I made for my business. It's about creating a meaningful entry point into your world. The book serves as both an introduction and a testament to your expertise.
So if you’re holding back, worried about giving away too much, let that go. In my experience, the value you give in a book comes back tenfold in the form of loyal, high-value clients who wouldn’t have found you otherwise.
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