How to Get Comfortable With Selling (Even If You Hate It)

Let’s face it… sales can feel awkward. 

Many new entrepreneurs are uncomfortable with the idea of selling. In fact, it’s something I struggled with for years.

When I first started out and developed Product Launch Formula back in the ‘90s, my goal was to create a marketing strategy so good that I wouldn’t even have to sell. I wanted people to see my offer and say, “Take my credit card!”

But here’s the reality: if you’re in business, you need to get good at sales.

Sales and Impact: You Can’t Have One Without the Other

For many entrepreneurs, it’s all about serving people and making an impact. That’s an awesome goal. But the thing is, no matter how much you want to help, if you don’t master sales, your ability to make that impact is limited.

When I started my first business, it wasn’t about changing the world. It was about surviving and making enough to support my family. My goal was small at first – just making $10,000 in a year seemed life-changing.

But as I reached my financial goals and found more success, the focus shifted. I wanted to make a real impact on people’s lives. Realizing that being good at selling was essential to making that impact, that was my turning point.

Why You Need to Get Comfortable with Selling

One of the biggest misconceptions about business is that if you have a great product or service, people will just find you and buy from you.

But if you don’t know how to sell, your business will struggle. Getting good at sales is not just about making money. It’s about building relationships, creating trust, and serving your future clients in the best way possible.

Sales is the lifeblood of business. It’s the way you bring people into your world and start building that deeper relationship. Your future clients need you to make a great offer – one that is compelling, honest, and truly serves their needs.

Engaging Your Audience

Here’s another important lesson I’ve learned: your ability to serve doesn’t stop at making the sale. If you truly want to make an impact, you need to get your clients to engage with your content and take the next step.

Whether it’s training, coaching, or an online course, people won’t see results unless they engage with what you’re offering. And this starts even before the sale. Through your marketing, you’re already getting people used to engaging with your message.

When you make a compelling offer, you’re leading them toward taking action – toward consuming your product or service.

Serving, Not Selling

For a lot of people, sales feels uncomfortable because it can seem like you’re asking for something.

But what if you flip that mindset? Instead of focusing on “selling,” think of it as serving.

When you make a great offer, you’re helping your future clients by giving them the tools they need to improve their lives.

Whether it’s a small group program, an online course, or one-on-one coaching, your job is to help your clients get off the fence.

They need your expertise, your guidance, and your support – but they won’t get any of that unless they say yes to your offer.

The Lifeblood of Your Business

The bottom line is that sales is not just about the transaction. It’s about helping people. It’s about building the bridge between what you have to offer and the transformation your prospects need.

And trust me, it’s not as hard as you think. When you focus on serving instead of selling, everything changes.

You’re not just asking someone to buy something. You’re offering them a way to change their lives or their business for the better. And that’s something worth getting comfortable with.

So, get good at sales. Get comfortable with it. 

And that’s exactly where I can help.

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