How to Win at Content by Doing What Everyone Avoids

For most people, sharing themselves – especially on video – feels really uncomfortable. But the reality is that video is incredibly powerful, and in many ways, it’s easier than writing. 

Let’s face it, most of us aren’t brilliant writers, but we can talk, right? That’s why video absolutely needs to be part of the picture for you.

Getting Comfortable on Video (Even When It’s Uncomfortable)

Many new business owners feel awkward about being on video.. I get it. That little red or green dot staring at you? It’s intimidating. Will Hamilton, a tennis entrepreneur who’s been in my Mastermind for over 14 years, has this to say about video

“Everyone feels uncomfortable at the start.”

That’s the truth. No one wants to hear it, but it’s real. But I’ve learned that you win by doing the things that make you uncomfortable. If you want to succeed at growing a business, you’ve got to step into that discomfort.

I’ve always said this – if you want to build something great, if you’re serious about growing a business, you’ve got to be okay with feeling uncomfortable. You’ve got to almost celebrate it, because it’s part of the journey.

Whether it’s video or anything else in your business, there’s no way around it. 

When I started my business, it was 100% email-based. The idea of sharing my life or shooting videos? Not in my plan.

But in 2010, I realized video was the next big thing, and I had to figure it out.

Those first videos? I scripted every line. It would take me 10, 11, sometimes 12 takes per sentence. I was terrible at it.

But here’s the thing: you get better by putting in the reps.

No One is a Natural

If you think anyone is a natural at video, go to their YouTube channel and sort by their oldest videos. 

Trust me, you’ll cringe. But that’s the process. Those first awkward, uncomfortable videos are necessary. You get better by just showing up.

Ann LaFollette, a star in our Product Launch Formula community, didn't start her business until she was in her 60s. She began by doing Facebook Lives and at first, her cousin was the only person tuning in. But she kept showing up, kept putting in the reps, and little by little, she found her voice and grew her audience.

Starting Small is a Good Thing

If you’re just starting out, you won’t have a big audience. That’s actually fantastic. It means only a handful of people will see your early mistakes.

One of my friends in the industry likes to say, “Practice on your B clients.” In other words, don’t try to hit the big stage right away. It’s the same with your content.

When you start creating video content, there might not be many people watching, and that’s perfect. It gives you the chance to get comfortable. You get better by doing.

Pushing Through The Discomfort

Here’s the bottom line: winning at content means pushing through the discomfort. It’s about turning on the camera, doing the work, and getting better with each video. You don’t need to be perfect. You just need to keep going.

So if you’ve been putting off video because it feels awkward, now’s the time to start. Don’t worry about being perfect. Just start. I promise you’ll get better.

And If you're ready to take that first step toward growing a business you love, I’ve got something for you. Enter your best email here to get access to my Launch Quickstart – a FREE training that will walk you through how to make it happen. It’s time to stop waiting and start winning.