Getting a Bigger Slice of the Pie
In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean…
So I started my first online business a long time ago in 1996. It was great. It went along, we were growing, it was getting better and better, and then I got to that time where I'm like, “I am done doing this alone. I'm sick of doing this alone.”
What I mean by that, I've had friends in the community, I had friends, I had been in a couple of masterminds, but I decided to take it to the next level. The way I like to say it is, I realized I needed a band. And so I started my Plat Plus Group and that group was the start of everything. This is back in 2010. Many of the people that joined me in 2010 are still in that group and it's become a powerhouse in the industry.
And then a few years later I created Launch Club and it's been this unbelievable community and all these innovations are coming out of it.
And so I've got these two incredible communities that I show up and I serve and I help them and they're getting great results, but it also serves me because I created the perfect communities that I wanted to be part of. And since that time, most of the big innovations in the launching and conversion world have come out of those groups.
And now we're at LaunchCon. I do this event once a year. I'm on stage there, it's a lunch break, and I'm shooting this for you. This event is all about us, Launch Club, Plat Plus, myself, sharing the best, the latest, the newest of what we've got. And you're like, well why are you giving it all away Jeff? The reality is, what we've learned as a community is that instead of grabbing our piece of the pie, when you give it away, you grow the pie. And that's what we're doing here. We've been growing the pie. And the funny thing – this all ties back.
My business has never been bigger, more profitable, better. My events have never been bigger. We're all these years in. And how does that keep on happening? By growing the pie. And it all goes back to that one decision. When I decided that I wasn't going to do it alone. When I decided that I was going to create these great communities that would feed me. It all just came down to that one decision.
That's what business is, really. It's a series of decisions and being able to throw your hat over the fence, if you know that term. You throw your hat over the fence, then you have to go over the fence to get it. But first it starts with throwing your hat over the fence.
The question is, what decision are you going to make? What's that one decision? What decision are you going to make to move yourself forward?
I'm Jeff Walker, wherever you're watching this, scroll down, leave a comment for me. Tell me what the decision is going to be and let's go get ‘em this week.