After guiding more than 2,000 folks through planning their launches at PLF Live last weekend, I was reminded of something crucial to your business success…
The more “pro” you are, the deeper you can go into the fundamentals.
Of course, lots of us get distracted by “shiny objects”.
“What fresh, new ‘widget’ can I add to my squeeze page?” “Should my buy button be ‘Sandstone’ Or ‘Burnt Ochre’?”
It’s easy (and natural) to get caught up in these little details.
But those aren’t the things that will move the needle in your business. This week’s video is all about the things that will make a difference — get them right, and you’re on the path to building a business.
This week’s video may be short but make no mistake — this is your REAL work: