Marketing as a Spectator Sport?
So this week, I did a couple webinars with my good friend Don Crowther. We had a great time, and people seemed to like what we shared – they were actually raving about it. And then I did that thing we all love to do (even though maybe we shouldn’t)… I got sucked into the comments.
I couldn’t help myself… there was this crazy thread with people who were in this semi-serious debate about whether or not we were live. And it got me to thinking about people who “watch” vs people who “do”…
And here’s the link I mentioned in the video:
So I just did this training. It was called the Five Ways to Double Your Sales with Webinars, and I did it as a webinar, so I guess it was sort of meta. It was really cool. I did it three times in two days, and I just did this yesterday. And loved it. It was fantastic. It was one of the coolest trainings I've done. I did it with my friend Don Crowther.
Everything about it was super, super cool. And as part of it, we had what's known as a Chatroll, so all of the attendees… And we had a lot of attendees. We completely filled it up. People couldn't get in. It was a completely maxed out the lines. And so in the Chatroll, people can actually make comments, and they can see all the comments from everyone else. So they're watching us on the screen, and they could also see all these comments flying by, and of course I can see them as well.
And so the way that the training worked is I did a section, and then Don did a section. I did a section. Don did a section. Back-and-forth a few times like that. And so I really wasn't watching the Chatroll when I was presenting. To be completely present, I just turned it off. Shutdown the window, so I could just be completely present.
But while Don was on, I was curious to see how everything was landing, how the training was landing with the attendees, how everything was going, so I would open up that chat window and watch. And it was pretty funny because when I opened it up, there's this debate going on in the Chatroll. People are watching the training or ostensibly watching the training, and they're having this discussion, and this big discussion was whether it was actually a live training, or this was just a video, and we were pretending it was live.
So it was sort of humorous for me to be sitting there live, doing this live presentation, watching a whole bunch of people discussing whether it was live or whether we were faking it. So this brought up a whole bunch of different thoughts.
One of them was like, what difference does it make really whether it's live or not live? I mean in one sense I get people are interested whether we're trying to fake it or not, but on the other hand, if we're delivering a really great training, and I think we did deliver a great training based on the comments that came in, then does it really matter whether it's live or not?
And then this other thing started kicking in for me, and that was this idea that it was almost like a spectator sport for the people watching. They were more interested in analyzing the nuances of whether we were faking it or not, or whether it was live or not, and all the nuances of what we were doing on the training. Because we gave a full out training, and then we made an offer for our new training program.
And so people are sitting there watching, and they're more watching as spectators. And I'm like, well, that's interesting because there are times when I enjoy spectator sports. I'm not a huge spectator sport fan. I would more prefer to be doing it, getting out there, and doing it. Like we just had those NBA Playoffs and those Finals. That was absolutely amazing and had me riveted. It was just incredible human drama playing out, so I get the idea of spectator sports.
But really, is that the thing you want to be doing – opening up your email and clicking on links, and going to watch videos, and trying to analyze whether they're live or not instead of actually absorbing the wisdom, absorbing the training? And I guess it's just… we sort of live in a meta world, and that term meta is like the discussion about the discussion. And maybe this video is meta because I'm discussing the discussion about the discussion of my training.
But the reality is that I think there are a lot of people that are more into being spectators, and I think you might want to think about moving away from spectating and moving into doing. Because I remember when I first started out, and it took me awhile to get started, and I remember every step of the way. As I grew my business, and then I got comfortable, and then I sort of could shift into spectating.
It's always easier to be a spectator. It's always easier to sort of be in the background and act like you're too cool for school, and act like you're just so brilliant that you can figure out all these little marketing tips, the secret sauce between the tricks that I'm trying to pull on you. Or maybe you could just step into it and actually do something.
Do you want to be a spectator? It's always easier.
I mean if you watch this, and it turns out that, “Hey, it's not live,” does that make it easier to turn off, and step away, and not do anything? I don't know. Or is it maybe this is how you fill your day is by just watching and thinking about the possibilities, but you never actually do anything.
I mean the reason I do these videos is to move you into action whether you're just starting out, or whether you've got an amazing business, an amazing presence out there already, and just to challenge you to step further and to have a bigger vision for your future than you do. That's how I think of my job.
But yeah, that's the question. What area of your life are you a spectator?
When I'm watching an NBA game, I'm a spectator. I don't aspire. I don't expect that I'm going to be in the NBA next year. But what areas of your life are you just a spectator where you would actually like to be participating? And isn't it time to stop spectating and be a participant? Isn't it time to stop spectating and be creative, go create something?
So that's all I got for you. Oh, by the way, I'll put a link down below to the replay of that webinar we did. So it was really awesome. It was a fantastic training. I think you'll learn a lot if you watch it. But also, I think this replay, we've got the Chatroll. You can actually watch the little debate about whether it was live or not. (no chatroll actually)
So I'm Jeff Walker. Wherever you're watching this, scroll down, leave a comment for me, and let's go get ‘em this week.