I’ve talked a lot about the need to avoid perfection.
The perfect offer, the perfect product, the perfect sequence…
Most of us want to make sure we get as close as possible to having everything “just right” before we actually launch…
(and, of course, that ends up keeping you stuck in an endless cycle of tweaks, edits, and revisions)
What I’ve noticed though, is that (nearly) everybody caught in that endless cycle knows they are doing it.
They SAY that they get it…
They know it doesn’t all have to be perfect…
But 6 months later… they’re still trying to get everything just right before they finally get started.
It’s an easy trap to get caught in.
After all… you also don’t want to go to market with a poor idea (or one you haven’t fully thought through).
So how do you balance the need to create something quality, with the need to actually get started?
The answer’s simpler than you might think.
And if you’ve been feeling a bit stuck lately… a bit like you’re going in circles…
I shot this quick video for you.
It’s about the easiest way to get stuck… and what really moves the needle when you're starting something new:
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