The Truth They Never Told You When Starting a Business

So, I came across this new book on personal finance called Just Keep Buying. Now, before you rush out to grab it, let me just say, I’m not quite ready to recommend it.

I haven’t finished it yet, and there are definitely some counterintuitive points, a few things that don’t really sit well with me. But here’s the thing…

It got me thinking about something pretty interesting.

One of the big ideas in the book is that if you want to save more money, invest more, and just plain have more, you’ve got to increase your income. And I’m a huge fan of that idea.

They throw out a few methods to make that happen, and while the list isn’t exhaustive, it’s a solid starting point.

Five Ways to Increase Your Income

Let’s dive into these five methods:

1. Sell Your Time or Expertise

This is the classic approach – getting a job or offering your services to others. It’s straightforward, but let’s be honest, there’s only so much of your time to go around.

2. Sell a Skill or Service

Now we’re getting into something more interesting. The key here is to sell your skill or service digitally. This could mean anything from freelance work to offering consulting services online. And in today’s world, doing it digitally is where the real opportunity lies.

3. Teach People

Teaching isn’t just for schools anymore. Creating an online course is a powerful way to share your knowledge and make money. The demand for online learning has exploded, and if you’ve got expertise in something, there’s probably an audience out there ready to learn from you.

4. Sell a Product

And I’m not talking about physical products here. The book really pushes the idea of digital products – things like eBooks, software, or courses. Selling digital products online is scalable and can be incredibly lucrative, making it a key component of how to launch a business online.

5. Climb the Corporate Ladder

Sure, if that’s your thing, go for it. But if you’re more like me, and the corporate ladder doesn’t excite you, let’s stick with the first four, which are much more aligned with the freedom that comes from running your own business.

Why Digital Is the Way Forward

Here’s what really struck me – back in the day, when I first started in the online business world, trying to explain what I did for a living was nearly impossible.

People just didn’t get it. Fast forward to now, and having an online business is not just accepted, it’s seen as a top way to achieve financial freedom.

The book’s focus on selling skills, services, and products digitally? That’s where the real magic happens. This is where you can scale, reach a global audience, and build something that’s not limited by time or location.

The Rise of Coaching

Now, one of the most fascinating parts of this whole online business evolution is the rise of coaching. Not too long ago, the idea of hiring a coach for anything other than sports was pretty niche.

But today, coaching is mainstream. Whether it’s for health, relationships, money, or even hobbies, people are hiring coaches to help them improve their lives.

And here’s the best part – you can do it all online. Platforms like Zoom make it possible to coach clients from anywhere in the world.

I’ve got friends who had no clue about the online business world a few years ago, and now they’re coaching online and making a great living doing it.

From Coaching to Courses

O.k. So, let’s say you start with one-on-one coaching. It’s a fantastic way to get your feet wet, but it has its limits. There’s only so much of you to go around, right?

That’s where small group coaching comes in. You can start working with small groups, which allows you to help more people without spreading yourself too thin.

And then comes the big leap – creating an online course. This is where you can really start to scale. An online course lets you package up your expertise and sell it to hundreds, even thousands, of people.

And the best part? You don’t have to be there every time someone takes the course. It’s the ultimate way to leverage your time and expertise.

Online courses have exploded in popularity. You can find a course on just about anything these days. And what’s even more interesting is how mainstream they’ve become. Not too long ago, taking an online course was considered a bit unconventional. Now, it’s the norm.

This shift is huge, and it’s opened up incredible opportunities for anyone looking to start or grow a business. By creating and selling online courses, you’re not just selling a product – you’re creating a scalable, sustainable source of income.

Email Is Still King

Another key part of what makes the digital landscape so powerful is how you can reach people you never could have before.

But many people don’t realize that email is still the king when it comes to growing an online business and making sales.

I was just talking to a friend who’s been working with some of the biggest names out there – household names with massive social media followings.

The real value comes when you take that social media following and bring them into your email list. Sure, not everyone will make the jump, but those who do? They’re gold. Once they’re on your list, you can guide them to your online course, and that’s where the magic really happens.

The Truth They Never Told You

Starting a business isn’t just about having a great idea or being willing to work hard. It’s about leveraging the digital tools and platforms that are available today to build something scalable and sustainable. It’s about taking that first step with one-on-one coaching, moving to small groups, and then launching an online course that can change your life.

So, if you’re thinking about starting a business, don’t get stuck in the old ways of thinking. Embrace the digital revolution. This is where the future is, and this is how you build a business that gives you the freedom and success you’re looking for.

Whether you’re launching a book, a product, or an online course, the real secret to success isn’t just in having a great idea – it’s in how you bring that idea to the world.

Over the years, I’ve developed a formula – a launch formula – that has helped thousands to generate over $1 BILLION in sales across just about every market you can think of.

If you’re serious about starting a business and want to make sure you’re doing it the right way, I’ve got something special for you. I’m offering access to my Launch Quickstart – a FREE training you need to build a business you love. 

Enter your best email address here to get the access.