Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF) course – filming what felt like my hundredth video – when I realized something crucial.
After talking to the camera for five minutes, I noticed I hadn’t hit the record button. It was a small hiccup in what was otherwise an intense but rewarding journey.
Over those days in the studio, we filmed around 40 videos for the latest version of PLF. It was a massive undertaking, but looking back now that the course is out in the world, I can confidently say that all that effort was worth it.
This version of the Product Launch Formula has already started to make waves, and it’s shaping up to be the best iteration yet.
Why We Evolved PLF Again
When I first launched the Product Launch Formula back in 2005, I had no idea it would evolve so much over the years. Honestly, I’ve lost track of how many times we’ve updated it – and that’s a good thing.
The world keeps changing, markets shift, strategies evolve, and new techniques come into play. If we don’t keep up, we get left behind. That’s why we keep pushing forward, making sure PLF stays ahead of the curve.
This time around, the changes made were big…
One of the biggest shifts? I wasn't the only one teaching in the program anymore. We’ve brought in some amazing experts to share their insights.
And that’s what made this version of PLF so exciting. It’s a reflection of how much we’ve grown as a community and how committed we are to your success.
The Joy of Creating Something New
I won’t sugarcoat it… putting together the new Product Launch Formula was a serious grind. It took a lot of work, energy, and focus to get everything just right. But I can honestly say it was all worth it. This program is going to make a difference in so many lives – that’s what turned the grind into pure joy.
This update isn’t just about cramming in more content or bringing in a few new voices. It’s about making the whole experience easier, better, and more streamlined for you.
My team and I went all in, really digging into what needed to change and how we could make it all work better.
Every tweak, every new addition – it’s all about making sure this version of PLF will be the best yet.
Where the Latest PLF Comes to Life
As we prepare to introduce the latest evolution of Product Launch Formula, it’s becoming clear that the magic truly happens when these strategies come together. This new version is a game-changer.
Product Launch Formula has always been your trusted guide, offering a step-by-step process that you can follow at your own pace.
What’s coming later this year is something special. We’ve taken everything we’ve learned from countless launches and poured it into a version that’s more streamlined, focused, and powerful than ever before.
With fresh insights, new tools, and a refined approach, this upcoming version of Product Launch Formula is all about helping you take action with confidence. It’s not just about planning your launch – it’s about executing it in a way that sets you up for success.
As we get closer to the release, I’m more excited than ever to see what you’ll create with this new version. We’ve set a new standard for what’s possible, and I can’t wait for you to experience it.
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Whether you’re launching a book, a product, or anything in between, the principles we’ve built into Product Launch Formula are designed to help you succeed. It’s a proven formula that’s generated over $1 BILLION in sales across every market imaginable. And soon, with the new updates you’ll have everything to make your launch even more impactful.
So enter your best email address here to access Launch Quickstart – my FREE training that’s designed to help you build a business you love.
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