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As you know, I love sharing my Product Launch Formula Owners' stories… and I have an especially awesome one for you today.

From no list, no product, no business, and a day job… to a thriving six figure business in less than a year (and still growing!)

This took courage to share… please don’t forget to leave a comment below and let Susan know what you think of her story!

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245 Replies to “From zero to $100k (with Product Launch Formula)”

  1. Just awesome, good for you Susan! I have a 3 year goal, to be self employed as a life coach/job coach/regression therapist/ormus retailer – your story has given me real inspiration and hope Yay!!! You rock!

    • Congratulations Susan on the impact you are having by improving people’s lifes. You are great in your communication skills, it is evident that you are grateful and a living example of your program.

  2. Yassin Shaar


    Way to go!

    Just proves all you need is an idea, belief in your self and MASSIVE Action!

    Well done. Really inspiring!

  3. Phyllis Rowan


    Congratulations and thanks to you both for making such a difference to people’s lives!

  4. Nice share Susan and Jeff,

    there is just one thing I was missing in this case study, and that is the key thing:

    Where did this traffic for growing the list come from?

    Because if you’re just launching to your list, it’s not growing. Susan, did you have good JV-partners, did you do advertising? Or was it organic traffic that grew your list (like social media etc.)? At what percentage?

  5. Wow! You both are absolutely inspirational! I am very early in my internet marketing journey and I have my heart set on a £10k launch this year. Thanks for showing me that it’s possible.

    (After this testimonial, literally couldn’t click ‘buy’ on your book fast enough, Jeff!) xx

  6. Christopher Pereira


    Susan, Jeff,
    Incredible story and a real testament to the power of PLF.

  7. Susan, that is so beautiful – how marvellous to help so many people suffering with that pain. Well done for creating a real solution for them and well done having the courage to do a launch. Jeff, what a joy for you to be contributing in this way. Thanks for your generosity.

  8. Beautiful story. Very inspiring. Thank you Susan for going beyond your comfort zone to share your story. It is your story the way you share your message that is so magical. Keep it up, love it!


    I love that Susan! Congratulations!!! What a testimony! You are so authentic and real. I believe you 🙂

    I had tears when you shared and I’m so going to tell my friend about you!

    I loved the way you graphed your results. It made it so concrete and real; plus, the fact that you started with nothing, made it that much more compelling.

    I don’t know what’s better, your results or Jeff’s!

    Thank you 🙂

  10. Wow, totally inspirational! Thank you both for sharing the journey so far…

  11. Way to go, Susan! Congratulations! Your story is so heartfelt and inspiring. Thank you! I’m so glad success started for you on Aug. 5 – that’s a special day for me too! (B-day!) Keep shining! You are crushing it!

  12. Absolutely inspiring! Big thumbs up to Susan for the success you’re having and the lives you’re touching. Thank you for the generosity of sharing. I am never disappointed when I take the time to explore Jeff Walker’s information. What a gem!

  13. Great Susan! Your story will encourage many people… by the way me too!
    I wish you a lot of success for the next launch.

  14. Inspirational story Susan! I’m just at the beginning of my journey and asking myself all sorts of questions. You’ve proven to me how simple it can be and that it’s possible for anyone without a list! Jeff, thank you for giving us all this incredible framework to share our messages with the world!

  15. Well, thanks a lot Jeff. Up until now I was able to justify my slow success online by thinking, “well of course this worked for Jeff. He was a stay at home dad (like parents aren’t that busy – Ha). He had the time. I can’t do it. I’m a busy pediatrician with a practice to manage. By profiling Susan,a psychologist and professor, you complete called my BS.
    And Susan, congratulations. Funny though. By my calculations you made just north of $330k. Yet you got most emotional about your first $11,000.

    • @Doug: you made me smile this morning… it’s amazing how we can all find excuses in every situation! 🙂

      And I can’t speak for Susan, but I know that for me and most folks I’ve talked to… that first launch was the most impactful. It’s the one that changes everything, because it’s the one that makes you believe in yourself.

    • Yeah, the first launch has such a huge impact.

      You can do it, Doug. Just live at the edge of your comfort zone. Follow the PLF plan…launch your list, do a seed launch, go to as many live events as you can do meet JV partners….you’ve got this. 🙂


  16. This is the one I needed to see, Jeff. Combination of reasons, but suffice it to say this one turned a corner.

    Will do a seed launch before the end of the year. Have been watching for a few months. You’ve been building the relationship with this e-mail recipient via consistent, but not “pestering” emails–super, generous content through a variety of technologies from A+ production to I-phone. Your sincerity and joy in life makes you a credible friend that wants to help vs. a fast-talking “expert.”

    p.s., I watched this the same morning I watched the innovation short about looking for what people are already doing and adding my authentic take to what people were already buying.

    Will certainly share results as they come in.

  17. Hey Susan,
    Your chat with Jeff is inspirational. I loved that you have taken the leap and applaud your courage. I’m also looking to take my knowledge and experience to a wider market and your sharing inspires!
    All the best with hitting the next level in your upcoming launch,

  18. Susan, fabulous, very inspiring!
    Jeff, your Product Launch formula seems really amazing, I am sold and I’m going to try it!

  19. Yulanda Tross


    Great job! i also couldn’t afford the product launch course, but i do have the book…..i have been inspired and will take action.

  20. Susan, you are a great inspiration! I hope your Board of Regents approves your leave, and that you are able to use leverage to keep balance in your life. An amazing example of PLF – Jeff, this is so transformational – you are changing lives in so many ways. Thank you for sharing!

  21. What an amazing story, Susan! This is how an inspirational story should sound, and im happy to say i listened to the whole thing, and have a newfound inspiration to make a new goal this year! Not a monetary goal, but a goal to make a different kind of impact on the lives of others using the experiences ive been through in my life as ive built my business. You rock!


  22. Kristiina Nattstjärna


    Thank you both a million times! Truly uplifting. Whatever our passion, it´s doable, isn´t 🙂

  23. way to go Susan! sooo inspiring, sooo touching! simply awesome! i’m heading right over to your page and subscribe to your list.
    and to the both of you: you rock!
    cheers from Vienna

  24. Thanks Susan and Jeff This is awesome and the number of People you can help worldwide is more than huge. Just downloaded you report and read it right away and waw this is top information. I m not overweight although but I have a few friends Who are and the pain is tremendous. I wish they could understand english. This information translated in French would help so many more People ( please keep it in mind for later 😉 AWESOME

  25. Thanks for the video, and thanks to Susan for giving us her url. She’s done an amazing job and had amazing success. Perhaps reviewing her material will help us other marketers who are starting out.

  26. Susan, outstanding! “People are waiting to live their lives until they…lose weight” or whatever issue is keeping them from doing what they want!

  27. I can not tell you how inspired I feel after watching Susan’s success story. I have gone through PLF, attended the live event, been making content videos, and longing to launch for so long now, that I feel, I am becoming a failure to launch. I get so overwhelmed with what I don’t know, and don’t have, that I fail to act on what I do know. I have told myself I must have a great website full of content up and running before I can even start to build my list. One of the most inspiring moments for me was when you asked how we could reach her and she gave the address to her squeeze page…all this success with no elaborite website?!  

    I have enough to take my first list building steps this week, and this is the first time I feel like I “know enough and have enough” to overcome my fear. I teach freedom of movement through functional exercise. I help people get the body they want to live the life they love. Today I found my own sense of freedom from fear. Thank you Jeff & Susan.

  28. What an amazing story…so inspiring! Not only for those struggling with obesity, but as an entrepreneur struggling to build and grow a business. Congratulations Susan.

  29. Freda James Forkapa


    I m currently looking at changing a 40 year client based business ; most of which is personal treatment services. I will be setting up a new website

  30. Great inspirational story! Perfect use of real knowledge that targets a real problem, great packaging, and wonderful demonstration of how the Launch methodology can make it all work. Thanks for sharing! I have a very obese niece who has struggled with weight for years. It is holding her back. I will check out your program!

  31. Hi Jeff and Susan,,,This is awesome and inspiring…
    The reason being that even I could not afford PLF product but I bought Jeff’s book and it is awesome.
    I always wanted to know if someone got results just from the book and this is a true testimonial. One of these days even I am going to make it happen. Thanks a ton.

  32. Congratulations! It’s exciting to see your business grow. I’m curious, what are you charging for your 6 week course? How is this course being delivered? Are you using Facebook paid advertising exclusively or are you also using Google?


    • Hi Ruth,

      You can friend me on FB and message me and I’ll be happy to help…sounds like you have a lot of questions. Maybe a quick phone call would be most efficient.

      (The only “Susan Peirce Thompson” on FB.)

    • Susan Peirce Thompson


      Hi Ruth,

      The course is now 8 weeks long. The seed launch course, which was 6 weeks, was $279. The more fleshed out course is $497. I deliver it much like PLF is delivered, with 2 hour weekly coaching/Q&A calls, a weekly module (my weekly modules each contain about 15 short training videos on different topics…and the course has 8 modules), plus a very active and supportive online membership community. I haven’t done any paid traffic yet, just viral and JV traffic. Looking into that now for the next launch.

      Great questions!

  33. Kevin Lewis


    What an AWESOME video! An inspiring story Thanks Jeff and than you Susan!

  34. Thanks Susan for your story. I really enjoyed it. Please add me to your list as I would like to review your program.

    Thank you!

  35. Totally Inspiring! This is awesome. I am just getting started out in my business as a Life and Business Coach!
    I am in the middle of a divorce and things were getting overwhelming. This gives me hope that I can make it. I have been following you for quite some time Jeff…and you are an Inspiration. For newbies we need hope and inspiration to keep moving forward. And Great job Susan!
    These stories not only give us hope but it teaches us to focus our efforts in the right place and how to effectively get our message out!
    Keep Inspiring!

  36. Peter Pauletti


    Hi Susan, this is one inspiring video. I am halfway through Jeff’s book and want to create a business. I’m just not sure what area of expertise I have that someone might want to buy. 🙂 Anyway, thank you for the terrific video.

  37. So inspiring! Susan’s story is amazing – to help so many people is a gift and to use Jeff’s book as a roadmap – affordable for so many. Hope that I can get enough guts to do a launch some day!

  38. Very inspirational Susan. Very well done. You are a real example of working a proven program and taking the initiative to break through your comfort zone by taking action. Thank you! Continued Success!

  39. Hello,

    I liked this video a lot!

    Would like to ask one question…. maybe you did video on that or could answer in few words, please 🙂

    When she did last launch again, did she send same videos again too all list, even to those people to which she send videos at first big launch?

    My name is Tadas, I am from East Europe, Lithuania.
    Sorry if did grammatical mistakes, hope it is possible to understand.

    Thank you,
    Tadas Rakauskas

    • HI Tadas,

      Yes, in my most recent launch I sent the same videos again to the whole list, even people who had already seen them.

      The thing is, they loved them the first time but I only made them available for 2-3 weeks, so people really wanted to see them again. If you put enough good content in your videos people won’t get tired of watching them every few months. 🙂


      • Thank you, Susan! Your answer helped me a lot!
        Can’t wait to see your videos, I am on your list 🙂 !

        Thank you,

        P.S. Checked your website, your pictures and how much weight you lost. It’s WOW! Congratulations!

  40. Great story and video that really resonated with me. I am a college professor that relinquished tenure 15 years ago to start a digital health company. I’m now ready to share what I have learned about building a successful social enterprise for health with a larger audience. I’ve read Launch (twice). Where I keep getting stuck is deciding which techology platform(s) to use (Kajabi, Optimizepress, list CRMs, etc) Which did you use Susan? I have all the content and demand, but am looking for advice on the backend nuts and bolts. Any help or guidance you could offer would be much appreciated. Dirk Schroeder.

    • @Dirk: I get it… those decisions are painful. I struggle with them like everyone else. The thing is, there is no perfect solution… everyone of them has pluses, minuses, and compromises. The key thing is that none of them are “forever” decisions – especially when you’re starting out. Just make a decision and move forward… you can always change your mind later.

    • Dirk:
      I tried Optimizpress, got stuck. I tried Kajabi, got stuck. I tried ClickFunnels…bam! I figured it out, built the website I needed with a sales funnel attached…now I’m trying to get traffic. I have spent the better part of three years figuring things out. What you expect will take one day to do, takes three times longer. I am a California-based licensed private investigator and love it, only I drive around a lot. I also went through bankruptcy a long time ago, and learned so much in my recovery that I wanted to help others. Consequently, I became an expert in credit. I’ve combined the two professions. Thanks, Gary S. Brummond.

  41. Love your story, Susan, you inspired me to teach people on a whole new level. WELL DONE and congratulations, you come across as an extrordinary woman with integrity and passion 🙂 As for Jeff, well, he’s already my North Star on the marketing sky. I will do my first launch in August (I am co-owner of a publishing house and we are publishing the first book in a self help book series). I have been studying Internet Marketing for the last 10 years, and there is nothing – NOTHING – like the Product Launch Formula 🙂 A big thank you from Norway! 🙂

  42. Susan, wow! All this in one year. It has taken me 4 years just to get to my first launch (perfectionism and making too big of a product for the first round I think were contributing), so I really appreciated that you created and ‘shipped’ your product so quickly following Jeff’s Launch book. Also, you put together all the infrastructure AND grew your list. No wonder – you are genuine and passionate, and clearly a leader in your field. Big congratulations.

  43. GREAT success story! Thank you, Susan and Jeff for the inspiration!

    Optin takes me to a LeadPages 404 error. Looking forward to seeing your videos.

    CONGRATULATIONS on your success!!!

  44. Deborah Jenkins


    This is a great to wake up Sun morning and get inspired. A heart felt thank you for sharing her story…Deb

  45. This is awesome story! …also it’s just a beginning, I bet it will reach $ hundreds of millions in launches or more. This information needed badly for many. Thanks Jeff and Susan!

  46. Wonderful work Susan! You did a fantastic job. You inspire me a lot by seeing and hearing how well you did this. It makes me see there is hope also for me! CONGRATULATE! 🙂 From one that is where you might have been, not having what I needs to invest right now, but whom believe that I with God’s help will succeed, and whom is working hard to get there so that I can invest in my future business and succeed. Such a wonderful story you told. THANK YOU!

  47. Susan (and Jeff)

    I’m pretty much where you were at the beginning with just about as many people on my email list only my book’s already out. It’s doing well on all the major online outlets as well as personal book sales and now I’m getting ready to launch and online webinar.

    So thanks for sharing your story. It is extremely exciting but I don’t think it’s amazing and unbelievable because people who follows Jeff’s book and work continue to have this kind of success! it’s predictable and okay I guess it is pretty darn amazing and unbelievable! Keep going!


  48. so amazing PLF is one of the most valuable resources if you goal is growing in business and in your life
    thank you JEFF

  49. Susan, Jeff….
    THIS IS AM-MA-ZING)))))))))
    Way to go, Susan! And CONGRATULATIONS.
    Your story is inspirational at so many different levels. I love that you talked about the morning meditations practice & the epiphanies associated. It is so fitting that you arrive at this level of impact after you have been through the same struggles yourself. Losing overweight does clear our heads after all, no!! 😉

  50. I don’t understand how Americans eat, how they accept packaged, manufactured, GMO tainted food with low fat (and therefore no taste), and loads of sugar, that they eat literally anywhere–in the car, on the street, in front of the TV. I think the addiction factor comes from missing something. What could it be, real nutrition from real food? Real connection with others over that real food?
    Susan’s story is inspiring in the way she used that information she was “sitting on”, as she says. Once you show you can get traction in the market it’s not difficult to find JVs. She has all the ingredients for success; she’s organized, articulate, a natural teacher–and she was handed a proven method in the form of Jeff’s book. She took it and ran with it.
    This is a really good model.

  51. Andy Iskandar


    Oh wow, this is inspirational on 2 levels – I have yet to do a product launch and I am myself overweight. The statement “waiting to live their life until they lose their weight” is something I really identify with.

  52. Jeff, you always share helpful and inspiring content, but this post really showed me what is possible starting from scratch and captured my heart. I have your book and will read it. Also, Susan, thanks a million for sharing your story!

  53. Thanks for sharing your story Susan. It’s truly inspirational. It shows that not only those big gurus can make it, but the ordinary folks can also make it if they followed a proven system and put in the work.

    Kudos to you!

  54. This was a wonderful presentation. I do not have an eating problem myself, but you have shown how a person can go from zero to hero. Great story from Susan.

  55. This is amazing! And I love how it’s really not about the money – it’s about the impact, the purpose and the good you share with your subscribers.

    Thank you for this inspiration today Jeff

    Brandi Jo

  56. Jade Campbell


    Truly inspiring Susan,
    Congratulations on being motivating to me – not only to get on your site to lose weight . . .lol – but for sparking my mojo to get moving on my products to finalise for a launch, I have PLF and the Launch book . . so thank you for sharing your magical experience and pushing yourself to do the work, despite the hardship.

    It’s so heart warming to see your emotion, to understand the learning curve and overwhelm that it must have been, and realise you must be pinching yourself that Jeff’s training worked not once but 3 times!! Woo Hoo !!

    Knowing you can now rinse, repeat and go bigger and deeper, that you can write your own financial future and freedom, for me was truly beautiful to watch your excitement.

    Jeff and Susan , take a bow . .
    Jade Campbell

  57. This story is so inspirational, both from what she accomplished through Launch and by how she is helping people! Thank you both for sharing this story. It’s awesome!

  58. Helen Johansen


    WOW!!! So exciting! Going to your web site today to look into your info further. Thanks for sharing!!

  59. Awesome story, thanks for sharing Jeff. Your ripples continue, what awesome-sauce!! Susan, congrats on the focus and sharing your gifts, what a superb legacy your children will learn you are leaving.


  60. Awesome Sauce! Thanks Jeff! Your videos are always so inspiring~ I just launched my website this weekend – it still needs a few tweaks and a better home page pic, AND- it’s a great move forward. Each time I watch one of your videos I feel encouraged in my path toward creating a big impact as a trauma resolution coach and nervous system specialist.

  61. LOVE her! She’s a sincere, articulate, and passionate expert.

    BAM! Disrupt that tired old educational model.

  62. Way to go Susan! I’m so happy for you and it’s so inspiring to see you helping others. May you continue to be blessed and to bless others.

    Jeff thanks for sharing this terrific and positive story!

  63. This was a great testimonial!!!!!! I purchased your book last year Jeff plus the program and now I’m just about ready to launch. I’ve got 301 subscribers (confirmed) and to know how Susan did it just makes my heart smile. I’ve spent the last year fretting over technology issues and this is the motivation I needed after being a little burned out. Wonderful job Susan and I wish you tons of success!!

  64. Susan, you are an inspiration. Obesity is an epidemic, which is gaining upper hand every passing year. You are making contribution towards making this world a better place to live for current and future generations. Just awesome. I am glad to hear that you will be focusing your life on helping others with your wisdom. Good Luck!

    Jeff, thanks for sharing Susan’s story with us. This is a great testimony of your PLF program, which helped Susan to share her wisdom with others. You and your program are a great enablers. I hope others use your program and do good for others and make their life more meaningful.

  65. Thank you Jeff and Susan…so inspiring!

    It seems as though Susan took action on Jeff’s methodology without waiting for everything to be perfect and it worked. There is so much information out there telling us how to do it the “right” way their way and all of the different methodologies may work, however, I’ve found that listening to the chatter of the masses can be quite confusing and will get you nowhere fast. Find someone that resonates with you, like Jeff and take massive action and make it work like it did for Susan!

  66. AMAZING!!! This is what it’s about. I can’t wait to share this information with a good friend who is struggling with weight issues! What a great video for my Sunday morning. I’m looking forward to being one of your testimonials for PLF! See you soon, Jeff!

  67. Dear Susan and Jeff,

    Such an incredible story and a uplifting for many. I wish I had the same story. I still have Jeff’s book on my shelf waiting to reading page 1 for the past 6 months. I am employed full time, married going on 27 years and two daughters with one in University and another heading there next year.

    Now the long story short. I opened a video store back in 1997 and lasted a few successful years. But we all know what happened to video stores. With my wife’s support, I tried my hardest but lost everything in bankruptcy. I’ve tried starting thing from home and always failed. I plan on starting again now that I will be hitting 50, but have only been employed a year. 5 credit cards maxed (approximate $60k and a $400k mortgage) I have been bitten so many times by opportunities that promise without delivering.

    Learning of your success, I hope to pick up the book and start. My problem is, I think I am burnt out from trying. Throughout everything, my family has never given up on my dreams to share success with others. The money will never be for me, it will always go to my family and others. That’s what makes me feel rich. Knowing I made someone smile.

    I hope to one day share a story like yours and Jeff’s. Big congratulations to you for your incredible journey and ongoing triumphs.


    • Sam when you do share your story it will be even more impact full and relatable because of your obstacles. I get being tired … and the fact that you shared on a post like you did means you are at the end of your tiredness and your courage it about to take hold once again. Thanks for the share

    • Hi Sam. I hope you don’t mind – I saw something in your comment that made me want to reply. What I want to say is this…The past does not equal the future. As long as you are making up what things mean – you may as well create a meaning that empowers you! Right? You get to choose the meaning. Failures are just lessons in disguise. Lots of successful people have had failures. But they never give up. The only real failure is in giving up. Get yourself back in the game and open that book. Do it for you…do it for for your family who believes in you and do it for all the people out there who need your gift. …Wishing you the best!

  68. Very inspiring! Kudos to you Susan. You didn’t stop with the knowledge, you implemented it. You have inspired and motivated me to do the same. Thanks again. Wishing you Most and More love, happiness, and success…

  69. It’s amazing! It’s great! I almost cried listening to this emotional story of a great, rapid success!
    Thank you Jeff for your Formula! I think it’s rewarding for you too, to see these type of results…!

  70. Truly inspiring; I can relate to Susan’s story on a lot of levels, both as an overweight individual and as business person. We all want to be happy, successful, and free, but sometimes we encounter mental blocks that get in the way. Susan and Jeff, thanks for sharing this story.

  71. Thanks Jeff and Susan for sharing this and teaching us how to get it done. Talk about impact. You two are dynamos!

  72. Wow! I’m in the shoes she wore before she got your books. I want to be in the ones she’s NOW wearing within 18 months. And I will.

  73. Susan and Jeff – thanks for sharing your story and it’s another great reminder about the power of the seed launch – no list, no product, but great content, can generate a great list that builds itself and the great content morphs (with a ton of hard work) into a great product. Well done!!!


  74. I love this!!! I’m at that first little bump and this gives me so much incentive to keep going. It’s also so amazing to see this amazing impact that Susan’s making in the weight loss market. Thank you so much to both of you for sharing.

  75. Wow! Had my Launch Book in hand this morning, mapping out my second launch. Thank you for the inspiration!

  76. Amazing story! Its so true that our gifts are meant for us to prosper and make the world an even more better place 🙂
    Thank you!

  77. This is so inspiring!
    I’m so glad I’m not the only one who has thought (and acted) down the path of, “I can’t afford the PLF now, but I can use the principles I learned from ‘Launch’ to gain some traction and enable the purchase of PLF.”
    I love Susan’s story, and I love Jeff’s work!

    By the way, Jeff, a couple of months after I had decided on a name for my business, I found out that yours was called “Internet Alchemy.” It seems that we both had the same line of thought. 🙂

    In fact, more than any other person I’ve seen online, your work resonates with me…

    So far I’ve only been able to compensate you via a book purchase (and maybe some affiliate money), which is far short of the value that you’ve provided me, but I promise that there is a lot of cash in my future that is earmarked for Jeff Walker.

    That’s why I was happy to catch your blog post about your retirement plan! Keep doing what you do. I and many others love it!

  78. This kind of example is Gold

    Real people to relate to
    and great job on the action and courage to produce these results
    ….you definitely inspired me

  79. Great story and more proof that PLF still continues to work if you work it and follow through. Thank you Jeff and Amy for sharing I got a huge amount of insight and inspiration from the video!

  80. Very, very inspiring!
    This is the best video to watch on a Monday morning.
    Lets do this!
    Thanks guys.

  81. Susan,

    I love this video! As a licensed mental health professional it’s glorious to see a strong, passionate, intelligent, down to earth colleague kick it with research around such a tough subject. My husband struggles with his weight and we’ve been DYING for weight information that does not ask for you to leave your intelligence behind, or that demands you become a crazy gym rat.

    As a medical family therapist I’m going to go look up your stuff… and maybe I will run into you at the PLF event! I’m a 6 figure launcher with PLF too, and just got an email that I’m a finalist for the video competition. I’m SO thrilled to see professionals in the field among us. I know two of the platinum members are also in the therapy field.


    Elizabeth D. Thomas, MS, LAMFT

  82. Like many people have commented, this is an awesome story about very successful launches and cultivating the list. What struck me from the video was the care and commitment that Susan showed for the people that could benefit from her knowledge, expertise and experience. Through her product she was offering herself, her compassion and what she cared about to her community and I believe it was that integrity that shone through and fueled her success.

    Thank you for sharing your story Susan and to you Jeff for enabling it to be told.


  83. Elizabeth Bone


    Susan, Congratulations! Your story is inspiring. Jeff, thank you so much for the work you do.

  84. Hey Susan,

    Loved watching your story. Just took Jeff’s SeedLaunch Deep Dive course. I’m in the middle of to building my first squeeze page/1st free video so I can start serving my tribe to be. Very inspiring and motivating. Thank you so much for sharing.

    Dan Rioux :o)

  85. What a great – and touching – story! Not only motivating about PLF as a tool for marketing, but a tool for good and spreading happiness!


  86. Sandra Legeaux


    Truly inspiring story. Anything is possible with guidance, dedication, and hard work. I will bookmark this page for inspiration.

  87. Flora K. Fillmed


    Great Video and Story. I’ve already downloaded your free ebook on your site. Very Information book and am thinking of sending info of your site and copy of ebook to my son hoping that this will help with his weight loss. Thank you again.

  88. Wow, Congratulations!

    I am getting the book soon. I hope to have the same success. Thanks for sharing your inspiring story.

  89. Hallo Susan and Jeff,

    wow good Job Susan. That’s amazing 🙂
    Thank you for sharing your story.

    Where can I found more Infos to lose weight?
    I am very interested on that topic.

    Thanks Susan und Jeff


  90. Beautiful heartfelt story Susan! Much more success to you. Thank you for sharing Jeff. I have your book but keep thinking it won’t work unless I purchase the whole PLF system. This totally motivates me to do what I can now with what I have already!

  91. Awesome awesomeness!! I would like to know how many people/staff Susan has working with her.

  92. Tony Samson


    Great stuff!……The harmony of student and teacher working together. A positive solution to a massive market, especially in the USA.

    May I wish you continued success, and allow you to help many more people to be who they really are….Blessings to you 🙂 x

  93. Jeff…thank you so much for posting this video…what a great story and congratulations to Susan on so many levels…in terms of her personal success with weight loss and also with her amazing business success. Funny enough I had heard of Susan’s work thru my accountant, who joined Susan’s program in June. She was telling me about this weight loss program by a woman named Susan and was going to send me more details but hadn’t done it yet…so I’m happy to have found it here and will share with my mom, (who needs Susan’s help)! What I’m most lit up about with this video is the impact that one woman can make. When a woman shares her expertise and experience with other people, she can make such a huge impact in the world … the benefits of helping other people stop waiting to live their lives can’t be measured … but is huge! Thank you again for this inspiration!

  94. Dear Susan & Jeff, Thank you for sharing your inspirational story. Incredible. You are changing lives and changing your own life as well. And inspiring me to change mine. Thank you!

  95. Thanks for sharing! Super motivational. Congrats to you Susan for GOING FOR IT!

  96. Thank you Jeff and Susan!

    So much inspiration grounded in tangible results, hard work and truly helping people. Absolutely incredible and you are changing lives for the better. Thank You for sharing!

  97. Joshua Shafran


    Susan… Wow! You’re an incredible inspiration to the world. Keep doing you!

    And, Jeff… thanks for putting the life-changing tools and empowerment out in the world… what an impact you make in so many people’s lives (more than you will ever know:-)


  98. Hey Jeff,

    Do you talk about how to attract JV partners in your book?

    Congrats, Susan! I know some people who could benefit from your product too!


  99. So inspirational! As a woman teeming with ideas, I now know it’s time to do what needs to get done. Thank you for sharing this success story and providing a much-needed boost to my own motivation!

  100. Susan… that is remarkable. The list asset and money aside, the people you are helping change their lives is where the riches truly lie. My launch is stuck in neutral due to my own fears and struggles but you have inspired me to get out of my own way. — Thank you.

  101. Wonderful story! Very inspiring and uplifting. And a great part of your success, Susan, is your own personality–your experience, your caring attention to the people on your list, your ability to relate to them, and the satisfaction you derive from their successes.

    And thank you, Jeff, for making all of this possible.

  102. Susan, Congrats! That is a very inspiring video. Thanks @Jeff for sharing it.
    I have been a PLFer for 5 years now and my launches are never over $48K and that is super frustrating due to all the work involved in launching, deliverables and building a list. My list grows way to slow. My goal in my last launch was 6000 subscribers but I ended up with only 180 on the core list and 240 more added to a free offer. My total is at 1100 or so. Not enough to bring in the higher dollar launches. It is very frustrating. I even tried other methods like Ryan Deiss trip wire methods but always come back to Jeff Walkers PLF formula.
    I would like to know more about how you found JV partners. That is where I am stuck.
    You have a PHD to add credibility to your name and product. That gives you an advantage over someone without credentials.
    I will be signing up for your program as I lost 50 pounds in one year but then plateaued. I did not gain it back but still have 50 more to go that is not coming off. Thanks if you get time to answer.

  103. Awesome story Susan!! Thanks for sharing, Jeff! This is very inspirational, and definitely goes to show you the power of the Launch! We have done the launch from the book twice now, and even though it was a small amount of sales, it was a start! We are getting ready to launch our first e-course next month, and we’re so excited to see the results grow even more this time!!
    Much love!
    Christine Landaal
    Om Sweet Om

  104. Totally inspirational, loved this video and has given me a great deal to think about for my business and my weight loss! Thank you for sharing.


  105. Susan and Jeff:

    As a grizzled ol’ hand at online business world and having worked from home for years I delight in these new stories of triumph!

    I LOVE how inspiring this was! Jeff Walker: your mind and heart are in the right place!

  106. Bonnie House


    Dear Susan and Jeff,
    Thank you Jeff for allowing Susan to share her story. I am very encouraged and am going to look up her site. Thank you again.

  107. Annie Lopez


    That’s an AWESOME WOW from me.
    What a fantastic example of your book Jeff Walker, and Susan has done it so so well. I’m blown away.
    I really have no excuses now. Thank you both for sharing such amazing results on this video.
    Many Thanks

  108. Hi Jeff!

    So inspiring to see different examples of how different business ideas are realized and become successes.

    I have a question that you might have experience with : With English as the primary language you can theoretically offer a course concept worldwide. How do you handle the challenges if English is not your primary language ? Creating one concept in your native language and one in English , or change everything into English as their primary language ? Does anyone have experience with this ?

    Summer greetings from Norway.

  109. This is awesome, Susan! I’m personally inspired by the story of your business and am also eager to share your website with friends and family who would greatly benefit from your program. Susan, thank you so much for sharing and that you Jeff for providing it to us.

  110. Why can’t I do what you did/are doing? Because I procrastinate and some other weak reasons. Your story lights a fire. Thank you and Jeff for inspiring us.

  111. This is just the best testimonial. Started from scratch with just the book Launch and word of mouth and came up with $11k for a seed launch. Incredibly inspirational. I’m working toward my own e-course launch now using the book as a guide. Fingers crossed that I, too, make enough to buy PLF and go even further!

  112. Congratulations! Your story is inspirational. It is important that you are out there! The world as it is needs you. This is redirecting my attention to Jeff’s formula and a drive to follow-through with my own sharing. Thank you.:-)

  113. That was awesome! !!!! Oh man, you have both inspired me so much. I’m happy for your success and look forward to seeing more from you. God bless

  114. What a great story, Susan! Thank you for sharing Jeff Walker and Susan – very inspiring for both growing your list and losing weight 🙂

  115. This video brought me to tears, especially since I just launched and made Zero sales. Unlike Susan, I did have everything in place, added every software, redid every video, hired coaches, spent $ I didn’t have and got in debt trying so hard to get everything right only to find myself exactly where I was before the launch which took me a year to finally do, earning nothing in the process. I share my story to let you all know that if fear or perfection (usually the 2 are connected) is holding you back, PLEASE don’t let it. Watch this video of Susan and Jeff and remember to just go for it, don’t overthink it and don’t feel you have to have everything in place, like I did…and look where it’s gotten me. 🙁 But I’m not giving up because I believe in my message (teens skipping high school and heading straight to community college) as an option that will allow us more time to work on our relationship with our teens before they leave home. By the way, I’m open to any comments, suggestions and advice on where I might have gone wrong. Thank you in advance for your support. I look UP for my strength and KNOW HE is with me, to teach, guide and heal me through this obstacle that has helped me grow even stronger…and with humility.

  116. THank you sooo much Jeff and Susan for sharing your powerful and inspiring story. Congratulations (to both of you) for having such an impact on so many people in need! I have three patients who have struggled with weight loss and will share your website with them today. (I’ll also share it with anyone else I know that needs to lose weight)

    I’m an MD and would like to share you and your work with other MDs and DOs who are my target audience. It would be great if they would share your work with their overweight patients. Susan, wishing you all the best in the future and so glad you are offering your gifts to the world! And thanks to Jeff for helping all of us to do the same! Aloha, Rama

  117. This is so inspirational. I am working on putting together my own courses and doing a launch hopefully soon. I just struggle with the list building part. Just about finished with Russell’s book though so I think that is going to help a lot. Thanks Jeff. And thanks for sharing your story Susan!

  118. You are so inspiring! This is exactly what I need to hear. I am working on building a list and a seed launch for my mentor’s website, and it brings up so much of, “Can I really do this, will I ever be able to actually do it…” and inspiring videos such as yours help remind me it is possible and I can do it, I am doing it, and I will do it! Thank you!

  119. This is soo inspiring and I really relate as a mother myself attempting to find work that fits in. I need to do PLF! When is it next running?

  120. James Kelly


    Susan and Jeff … great job!! Susan you also are an inspiration to others working to get their business going as well a life changing Coach(if I may call you that)


  121. Thanks for producing and publishing this video, Jeff … I always love your case studies. What a thrill to see PLF ripples growing into waves. Your support, enthusiasm and motivational talks continue to inspire me.

    Susan, congratulations and thanks for sharing your story. I’m looking forward to your amazing results changing the weight loss industry … Just listening to you talk about the specifics of what you did and how you did it made me understand why your product is the kind of high quality program and teaching that helps people to learn and apply your expertise. You are an excellent curriculum designer and teacher. All the best!

  122. That’s a great story… very inspiring and timely as I’m about to do my very first seed launch. I love that you started super small Susan (my direct list is under 1,000 as well right now). It’s fantastic that you’re having such an impact on so many people and helping them be healthier and happier. Keep up the great work!

  123. That was so beautiful and great to watch – I have just finished Jeff’s course and to see this live example has been perfect!
    Thank you

  124. Very Inspiring. Thanks for sharing. I bought PLF in the fall of 2012 and still haven’t gone through the entire training. I keep letting life get in the way. I seem to start and stop, start and stop. I also get caught up in the technical “stuff”…building websites, etc. You showed what can happen once you set your Intention and stay FOCUSED!

  125. Jeff,
    Your case studies are my favorite posts.! If you did one a day I’d love it. Thanks so much for the continued inspiration and congratulations to you, Susan! Well done!

  126. What an incredible story! From ground zero of no list, no product, no business and a day job to the six figure income! Can you believe it?
    She DID it! A very encouraging story. No more excuses for anyone – no money to start, no time to do it, no list, or no product to sell.
    These are all excuses not to start it. Take the first step as Susan did. Bravo! Yahoo, Susan! God bless you! TK

  127. Susan, Jeff… thank you both for sharing this great PLF/seed launch success story!

    My main take-away:
    If you know something well that you can teach to someone: just do it.
    If you don’t know much about a subject but have access to the PLF/Seed Launch Deep Dive content: find someone who knows something and who can teach it to others, team up and just do it.

    I guess there are really no excuses anymore… 🙂

    Best regards from Greece

  128. Great story Susan an Jeff!
    As Physiatrist dealing most with treatment of musculoskeletal pain, with the passion to share knowledge with others, I was really inspired by your story to make better for my patients, my students (I like to teach to therapists the tricks of the trade) and for my business. I already started with a seed launch ( a revisited one as the folks around are not very Internet friendly In Napoli). What was great wasn’t just the fact that finally I gathered my own class in my own course (great satisfaction) but the following proposal that came out the event. I was invited in a greater class to teach to new students and I had more patients entering my office referred by my students. And after all, I discovered that when you take responsibility to host your event, for some kind of unknown reason, you become more valuable and your speech gain more authority: you start your own brand positioning.

    I am starting out from the book ‘Launch’ and I invite everyone to just start with your idea, make your mistakes, learn and make better.

  129. Alan Sternik


    Thanks for this inspiration. Maybe your next product Susan can be on the Neuro Science of not doing ones seed launch even though one knows that is what one wants to do to offer ones greatest gifts to the world…



  130. Congratulations Susan!

    What a great effort and personal story of beating the odds in losing weight. I can see why your audience identifies with you.

    I’m planning a seed launch too solving a major problem for solo entrepreneurs and would love to know how your initial product was structured and priced. You’d mentioned a 6-week course via teleconference but I wasn’t sure if that was for the seed or a follow on launch. Either way, you inspired me!


  131. Wow, what an amazing story! 🙂

    What is really amazing to see is just how much Susan’s list grew during each launch. I mean, it just proves the fact that launching a product (and all the marketing to do with it) really does out-strip the growth in your email list that you can get by just simply plodding along and not using the PLF method.

    You’re a fantastic inspiration Jeff – keep it up!


  132. This was SO inspiring, Susan! Thank you for sharing your story. Really yummy stuff… Keep up the amazing work!

  133. Wow! What a great story Susan!

    I just signed up on your squeeze page and subscribed to your website.

    This is great motivation for me as I’m just getting ready to launch my program for teaching how to make tasty food while eliminating foods that feed cancer! Something I had to do unexpectedly when my domestic partner was diagnosed with in-operable prostate cancer. Interestingly enough, the extra pounds just started melting off without even trying once we cut out those foods.

    I am excited to share your program with others and will recommend it on my site as well.

    Congratulations on your launches.

    Sally Cevasco

  134. I was so inspired by your story and being with Jeff Walker, another outstanding person making a living on line. I really enjoyed your presentation, and plan on checking out your website for more than one reason, which is your presentation was outstanding, but I too need to lose weight. I’ have tried all types of diets and I am pretty tired of hearing I am obese, and I know I need to lose the weight, due to being diabetic, have lack of energy, and a few other problems as a senior I need to rid through weight loss for a better life style. So, thank you it was an awesome incredible story. Be Blessed.

  135. Beautiful story, thanks so much for sharing. Absolutely incredible!! Keep soaring, Susan.

  136. Susan, I am so happy and proud for you. Keep going and doing the right thing.

  137. This is encouraging and discouraging all at the same time. Congrats to Susan on a job well done. It is inspiring to see real people taking this info and reaching their dreams.

    I am a bit discouraged though. I am caught in a conundrum. I read in your book and several other places that the most important thing I can do is to build a list. I then read in your book that the best way to do that is to create a seed launch. In order to have a seed launch you need something to sell. I have spent 3 years creating a product and have recently come across your advice not to spend a ton of time creating a product that people don’t want. When I heard that I was completely floored because I am sooooo guilty. I hear Susan’s story and it makes me feel a bit stupid. I have a tendency to make everything much harder then it needs to be.

  138. Absolutely awesome and in an area where so many people need help. Fantastic!

  139. Dear Jeff,
    Thank you so much to you and Susan for this video. It is inspiring a lot and I need it. I am jumping in a leap of faith tomorrow…
    My name is Olga – your student and a BIG FAN!
    I just wanted to say a BIG THANK YOU for being so generous, consistent and nurturing.

    When I started following your PLF launches, I was way too…. faaar…. from any kind of internet marketing. I didn’t even have my first website yet and English is not my first language, anyway…
    I was the single mother of 4 children doing my best to build my Coaching service from home.

    Now I am launching my first FREE video training, applying all that I have learned from watching your FREE videos and the BIG part of it: your “Launch” book. Thank you! Thank you! Thank you! The level of information in there is enormous for a fraction of the price.

    I know now that I am on your list of students for your next PLF.
    For now, your humble student’s first “bake”, it is “8 steps to Feel Good wealth from a business you love “ blueprint.
    I know it’s not perfect, but I was following your advice and decided that it is good enough to start NOW, and perfect it later.

    And as I say -“You don’t have to be perfect to be magnificent”.

    Being grateful,

  140. Wow ! How amazing to find the gift that is in you to share with the world. Susan I am sure that gives you great meaning and happiness as well as a legacy to leave behind. My wish is to find my one true purpose. Jeff you are so terrific! Love to all, Sherrie

  141. Wow! This is my favorite video that you have shared. Thank you! And congratulations to you both!
    Very inspiring and emotional.

  142. My eyes watered up watching this what a great story. Thanks for sharing!!

  143. Congratulations! I’m so glad Jeff sent this around because I really needed to see it today. I want to be able to do the same thing with building parent’s confidence in their ability to teach their children how to learn so they can be ready for school. I have all the information. I have the research and the experience; however, just like many other ‘Learning Disabled’ adults, taking risks is very scary. Your graph blows my mind! Thanks so much for sharing I feel encouraged.

  144. Sandy Alemian


    LOVED this video!! You go girl! Susan, what an inspiration you are!

  145. jeff weiller


    You go woman!!! Loved this and joined on your most recent launch have same background as Susan……

  146. You really make it appear really easy with your presentation however I find
    this matter to be really one thing which I think I would never understand.
    It kind of feels too complicated and very
    large for me. I’m looking ahead on your next
    submit, I will try to get the grasp of it!

  147. magnificent points altogether, you just gained a logo new reader.
    What might you recommend about your submit that you made some days ago?
    Any positive?

  148. Thanks for sharing your story with us! I just finished “Launch”, and am excited about what happens next… Your story encouraged me to take the next step…

  149. I watched this video to get ideas on what I should do when I put my video together to rebrand and launch my business, not only did I love the technique behind the marketing of what you do Jeff, but I was sucked into Susan’s story and would love to watch her webinars and get her book. Where will I find that and what is her book called.
    Jacqui Perkins in Australia

  150. So brilliant! I am officially inspired. Susan you have opened up doors from doubt to freedom in many realms and although I’ve never dealt with weight loss issues, I am very clear that our (mine) misunderstanding or dare I say ignorance, about how humans operate and why we do things the way we do is the cause of most ailment and di function. Thanks for lighting the way so brightly and giving yourself over to whom and what you love!

  151. I am thrilled to watch this video!!
    Content and the tool for others to lose weight is exciting!!
    I have struggled with weight issues for years so i am going to this website
    and get on board!!

  152. So amazing to listen to this video the huge impact you are making Susan and the enormous reciprocity for you and your family is just incredible. Extremely inspiring and motivating to launch all the incredible gifts we have inside. Thank you

  153. Wow, what an amazing story!
    Great to see, and good for you Susan. Hope your launches since the recording of this video has been as successful (or more) as your terrific first year. 🙂

    And thanks Jeff for sharing the success stories.

  154. Travis Currin


    Awesome video Jeff! This story really inspired me as all your stuff has. I too am starting with just the book and look forward to getting PLF soon, but first my SEED LAUNCH! Thanks for this man!

  155. As a tenured professor who has done hope marketing for too long, this is truly inspirational. Time to PLF!

    Thank you Jeff

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