When you build your platform on social media, you're playing by someone else’s rules… and make no mistake, they can change the rules at anytime.
Instead of stressing out, take control with these two words:
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Social media ultimately only serves your business if you use it to do this… (Click to tweet.)
Don’t put your business at the mercy of social media algorithms. (Click to tweet.)
Use social media to build your platform; don't let it BE your platform. (Click to tweet.)