How would you feel about making an offer at TWENTY TIMES the price that you've been normally selling at?
That was the challenge Ocean Robbins faced after his hot seat at my high-level mastermind.
Ocean runs the Food Revolution Network alongside his father, John Robbins. Their mission is to promote healthy, ethical, sustainable food for all – helping folks make food choices in alignment with their values.
The most recent Food Revolution Summit attracted over 300,000 attendees, all eager to change their lives. But Ocean wants to impact even more people…
Which is why he spent 30 minutes in the hot seat, being blasted with ideas.
Ocean left realizing that to achieve his goals, he needed a team of ambassadors – coaches who can learn his approach and spread his powerful message far and wide.
Going from offering $100 summits to $5,000 premium programs is a big leap for any business owner. And in this conversation, you’ll discover how Ocean is making it happen.
Talking with Ocean is always fun, and this chat is no exception. It’s filled with marketing lessons and takeaways about selling higher-priced products, the advantage of using masterminds, and knowing when an idea's time has come…
P.S. To find out more about Ocean’s amazing plant-based certification program, check out:
https://productlaunchformula.com/pbcc
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The process of launching Ocean's plant-based coaching certification program has been a thrilling journey to observe. Ocean and his team have been building the plane while flying it, tackling challenges and improvising solutions as they arise. At first, they lacked a structured follow-up sequence but they've managed to streamline this process over a few months. Despite some initial hiccups in marketing, the response has been positive, showing the power of a dedicated and eager audience.
One major last-minute addition to the program was the implementation of Clarity Calls. These calls allow interested participants to ask questions and determine if plant-based coaching suits them. This innovative feature, suggested by a key member of the team, Melinda, has become a central part of the program's appeal.
The launch of this program underlines many marketing lessons. Having an existing, engaged audience ready to explore a new high-end offer eases initial sales. It shows the value of nurturing a list of followers and delivering consistent value to them. Everything Ocean's team is building now is an investment that can be re-used in the next year's program.
Lastly, the importance of a mastermind group shines through this experience. The idea of a group of peers holding each other accountable, solving problems together, and sharing insights has been a game-changer for Ocean's team. It is a testament to the power of collective learning and support in business. I eagerly anticipate the transformations that will arise from their inaugural cohort in the world of health and wellness.
Michelle Greenwell
Thank you for sharing the video with Ocean Robbins. It was eye-opening to hear the challenges and thought process for a company that has been established with a huge following, and how the same thought process happens for their next growth spurt. I appreciate the transparency shared through the video.
Pete
Some very good insights and lines of wisdom. Great to hear, Thanks.