Blind Spots in Your Business
Every business owner has blind spots (even me!). And it makes a lot of sense… we’re so close to it that it’s pretty tough to see our problems, let alone know how to fix them. So how do you find (and fix) blind spots when you can’t even see them? Here’s how every super-successful person I know does it…
So I just wrapped up this amazing mastermind at this table just a few minutes ago and we're going to be going out to dinner and I had a little break, so I thought I'd share this with you because this is a critical path to your success.
So we had 11 people sitting around this table, along with myself and one of my coaches. Everyone was from my Launch Club, which is my advanced coaching program and they all had one spot here.
We have this theme of competition, friendly competition that spurs all of us to do better, and that theme runs through Launch Club. And they competed, and I don't want to go into a big long rigamarole on how it all happened, but they competed to be at this table.
So we had these 11 people that won a spot here, and we just spent the day just breaking down everyone's business and we took turns. We're also going to meet tomorrow. So we went through half of the businesses and basically diagrammed them out, and then broke them down, and talked about where the growth opportunities were. And it was absolutely crazy.
It's just so, so powerful. At the end of the day, we went around the room and did takeaways. And the people that didn't have the hot seats, where we didn't break down their business yet but we're going to get them tomorrow, well, they had some of the biggest takeaways.
And Sajah, who has just this incredible business but has never been in this type of an environment, in a mastermind environment where we're really going through everyone's business, he had one of the coolest takeaways, and it was very simple. It's like, “This is amazing. And I feel stuck in my business, but I can look at other peoples' businesses, and I can see the stuckness. I can see where they can move forward. I can see the limiting beliefs.”
And it's so easy to focus on someone else's business. And when we're all together, and we're focusing on one person's business over there, up at the front of the table, we can make huge breakthroughs that we can't when we're sitting around just focused on our own stuff.
It's so much harder to see the problems in our business, or to see the opportunities in our business. It's so much easier to see it for someone else. And when you can get a group of like-minded people working together to grow each other's business, it's amazing. And that is the essence of the mastermind.
And I wouldn't be here if I hadn't been in masterminds, literally since 1992 was the first time I was in one. And I've moved through different masterminds – some of them I've been in for a little bit of time and I had one I was in for 17 years. And I wouldn't be caught without one, and almost every super successful person I know is in a mastermind.
So if you're not in one yet, you need to get in one. If you don't have one, start one. You need to be getting together regularly with like-minded people and spending time focusing on each other's businesses.
And here's a little secret, the more you focus on someone else's business, the more you get insights into your business. Often, it's when someone else is in the hot seat, where you're breaking apart their business and putting it back together, that's when you have the biggest insights on yours.
So if you're not in a mastermind, get in one. And if you are in one, good on you, and just get in it, and contribute as much as you can because that's how you get the most out of it.
So I'm Jeff Walker. Wherever you're watching this, scroll down, leave a comment for me, and let's go get ‘em this week.