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The Hardest and Easiest Sales You’ll Ever Make

There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…

The Power of Two: Copywriting and Positioning in Business

The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…

The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI

Sustaining Energy and Passion After Years I'vew just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…

The Evolution of PLF Live™ – One of the Longest-Running Events in the Online Marketing Industry

I was busy working on some copy for my upcoming PLF Live™ when it occurred to me that PLF Live™ might just be the longest-running event in the entire online…

The Ultimate Guide to Building and Marketing Your Own Online Course

Sooner or later, every business owner is going to run into this question: how do I scale my business without working myself into the ground? The answer is to create…

What to Think About Before You Set Your Price

When it comes to pricing, where’s the sweet spot? A common fear is that if you charge too much, you’ll lose sales.  At the same time, if your price is…