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The Hardest and Easiest Sales You’ll Ever Make

There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…

This Secret Has Kept me in Business for 30+ Years

There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term.  When it comes to winning the…

The Power of Two: Copywriting and Positioning in Business

The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…

The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI

Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…

The Evolution of PLF Live™ – One of the Longest-Running Events in the Online Marketing Industry

I was busy working on some copy for my upcoming PLF Live™ when it occurred to me that PLF Live™ might just be the longest-running event in the entire online…

The Ultimate Guide to Building and Marketing Your Own Online Course

Sooner or later, every business owner is going to run into this question: how do I scale my business without working myself into the ground? The answer is to create…