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When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it – there’s a mistake almost every business owner makes at some point.

It mostly comes from a desire to serve. But not only will it cost you sales… it’s not good for your prospects, either.

Of course, I’m not immune. I’ve made this mistake too. 

Here’s how I screwed up… and how you can avoid this costly mistake…

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