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Almost Everyone Makes This Mistake in Their Offers

When it comes to making an offer — actually telling your prospects about your product or service and then asking them to give you money for it — there’s a…

Updated, Expanded… and Even More Awesome

When I published my book, Launch, something really cool happened. It wasn’t that it became a #1 New York Times Bestseller in just two weeks and was a huge commercial…

Tougher Than Making the Sale

When folks start building an online business, they often think the most difficult thing will be convincing people to buy. But making sales isn’t the hardest part... what’s tougher is…

Update of the $10M Bestseller

My book Launch became a #1 New York Times bestseller within the first two weeks of publication. That was really cool and gratifying — but it’s what happened after the…

Judging a Book By Its Cover

In 2019 Oonagh Duncan had a bestselling book (#1 bestseller on the Globe & Mail nonfiction list — which is sorta like the Canadian equivalent to a #1 NY Times…

This Is Your Real Work

After guiding more than 2,000 folks through planning their launches at PLF Live last weekend, I was reminded of something crucial to your business success... The more “pro” you are,…