When it comes to pricing, where’s the sweet spot?
A common fear is that if you charge too much, you’ll lose sales.
At the same time, if your price is too low, potential customers may doubt the value of your product… and you’ll lose sales.
So what’s the solution?
I learned early in my internet marketing career that knowing how to think about pricing is essential to knowing what to charge.
There’s a subtle psychology to it that every entrepreneur should understand. This video explains it.