Internet Marketing

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). Please leave a comment and tell me what you think. Some marketing lessons from the Hard Rock Hotel in San Diego… (Click to tweet.) In your business, every single thing you do is […]

My first “branding vs. direct marketing” had lots of comments and questions – here’s part 2 with all my answers – including how you can create a brand that connects with your customers and prospects. Please scroll down, leave a comment and tell me what you think. Tweetables: Authenticity builds your business by building a […]

If you’re waiting for the perfect moment before you launch – the moment when you know everything is just perfect, and all the stars are aligned… then there’s only one thing you’re going to guarantee: your FAILURE. That’s what this week’s video is all about…

Lots of time when people start a new business, they spend a lot of time doing things they shouldn’t be doing. They worry about things they shouldn’t be worrying about. They prioritize the wrong things and do stuff out of order. But this isn’t rocket science – there are really only two big things you […]

I usually don’t bother replying to critics, but I just read an interesting review of my book on Amazon and I thought I’d shoot a quick video response. This one’s for Penny…

There’s a big difference between creating a killer product… and creating something the market actually wants. If you dream of being a game-changing innovator like Steve Jobs or Henry Ford, here’s how to get started.

Our PLF Video contest was just awesome. We had a ton of great submissions, and with your help, we’ve selected our winners… and I love these four PLF success stories. Here they are… You can see all four of the winners videos at this link.

Can you use the Product Launch Formula to change the world? Luis Carlos teaches parents how to be better parents. Thanks to his launches, he’s gone from struggling to make sales to helping hundreds of families. Check out his story to see how he followed his passion to success…