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It’s crazy to think it’s been seven years since I published the first edition of my book Launch. 

It’s even crazier to think it became a #1 New York Times Best Seller. 

And what’s really amazing is that even though it’s been seven years, I still hear stories all the time from folks who are using it to create amazing, life changing businesses.

That said… the world of online business has changed dramatically since 2014.

That’s why I wanted to write my new book. 

It’s also why I wanted to shoot this video – to “crack open the spine” and share all the new, revised, updated and expanded sections, so you can see for yourself what’s changed over the past seven years.

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17 Replies to “Seven Years In The Making”

  1. Hi Jeff, I can’t wait to get your new book. I have your first one and know this one is going to be great too. I’m wanting to launch a new online course for teaching beginner guitar. Any thoughts?

  2. Just ordered Launch. Purchased the first edition and instead of using it, I let it languish on the shelf after reading it. Then lent it out to someone who also never used it. Well, I can admit, the 7 years would have been greatly different if I used the information and not just read it.

    Yes, I have done well over the years but not as well if I had used the valuable information you’re providing.

    Compared to the majority of authors based on books sales, I fall among the top 5%.

    I shudder to imagine where I’d be so now I will find out with great anticipation and excitement.

    Thank you, Jeff Walker. You always provide real value and honestly go well beyond the what and tell the how, even in your free products so buying this updated version is a no-brainer!

  3. Kelly Elizabeth Glynn-Cosentino


    Hi Jeff,
    Congratulations on the new book. You have inspired me to direct my passion and launch a Trauma-Informed Course for people in my profession.

  4. Jeff! Are your books published in different languages, or only in English? I would like to read, but there are no dollars to buy them, or take them to the library? Thanks. Bohdan.

  5. JEFF, Congratulations on your updated book called LAUNCH.
    I purchased the first version 7 years ago that became a New York number one, best seller.

    That was based upon your hugely successfull, annually refined course, LAUNCH PRODUCT FORMULA.
    Which I also bought the first version.

    These effective system trainings have changed the lives of product and service creators worldwide.
    Also impacting those they reached and sold to, because of your strategies and tactics.

    Unfortunately I have not been one of your case studies or stories yet, because I have been a carer for one of my daughters.
    However this is about to change soon when Global Wellness Corp. blitz scales into the marketplace.

    I thank you in advance for all of the new pages and chapters of current, proven ways to launch, stack and drive my Social Enterprise projects as a force for good.

    P.S. In the future all our International; Offices, Circles, Management and Staff will receive a copy of LAUNCH

    Warm Regards
    Darryl S Astin
    Community Citizens

  6. I bought my copy as soon as I received your first e-mail about it. Good luck, and you deserve all the success in the world with it.

  7. One question – will I also get the bonuses if I buy it within Audible using my membership credit?

  8. Jeff and team,
    I clicked on the Amazon link but the page only offers the Kindle version. I don’t know if you did this on purpose, but I’d like to purchase the hardcover. If it’s a mistake, let me know when I can try again. Otherwise I have to open an account on B&N. Don’t want to miss the bonuses!!

  9. Just bought the latest addition and can’t wait for its release! I purchased the audio version of your first edition and listened to it four times and took tons of notes! I did my first launch in the spring but unfortunately, I left things too late to do all the steps you suggested in your book. So, I am really excited about your latest book “Launch” as I am about to relaunch for an “Open Cart” in the fall. The timing is PERFECT!!

  10. Ayman Fayed


    Thank you Jeff, I am sure it is going to be a heck of a book,you never fail to surprise us with all of the things you do, I am waiting in anticipation for the copy

  11. Just bought the new edition of Launch- I am so excited. Love what you do for all of us. I have learnt so much from you already through PLF. Congratulations to you. Thank you.

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