Any time I talk about using email to reach and retain customers, someone inevitably asks:
But Jeff, isn’t email marketing dead? Isn’t it all about social media now?
Given my line of work, you can probably guess my answer! For my money, I think email marketing is still a great bet.
That’s the short answer. You can view my full response here:
In this video, you’ll learn:
- Why email is still the most important line of communication between you and your audience
- How big a role social media should play in your marketing
- What happens when you focus on growing your social presence over your email list
I remember being in a mastermind with the guy who literally wrote the book on email marketing, and at one point during one of our gatherings, he was banging his fists on the table in an impassioned rant about the death of email.
He was predicting the end and was emphatic that everything was going to shift to socials and we should all move on.
That was in 2003. Yep… 20 years ago.
How many billions upon billions of dollars have been made through email marketing since that prediction?
Here’s the truth: everyone who has a serious presence online is using email.
Yes, they’re probably using other channels. Sure, they’ve likely got a social media presence.
But I can guarantee that they’re using all those channels to drive traffic to their website… so they can get them on their list… and nurture them with email marketing.
With the way that social media algorithms are constantly shifting, it’s not uncommon to post to thousands or tens of thousands of followers and maybe get a handful of visits to your website.
By contrast, the effect of sending an email to your list is way more powerful.
So while social channels can be useful for a lot of things, your list is still your biggest asset. Every day that you’re not building and nurturing it — or you’re focusing on social at the expense of your list — you’re losing out.
As always, I’d love to hear from you. If you have follow-up questions or want to share your own experience, leave a comment below and let me know what you think!