Getting Their Attention (Here’s How)
These days, you’re up against some pretty tough competition for people’s attention. Emails, Insta, pings, schedules… and the list only goes on from there. So how do you get (and…
Follow the Money
It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…
Why They Unsubscribe
It hurts when people unsubscribe from your list. You might feel like you did something “wrong.” But it’s actually one of the best things for your business. Here’s why... Video…
How To Write Awesome Emails
How do you write emails that get opened and clicked? Here’s my best advice for emails that your subscribers will love... Video Transcript and Relevant Links I just had this…
Branding, Marketing, and Authenticity
My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…
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