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So there’s a rather painful ritual I subject myself to before every PLF LiveTM

Watching myself on video isn’t one of my favorite ways to spend my time. But I do it because I’m committed to looking for ways I can make PLF Live even better for my students. 

And even though I’ve done this workshop over a dozen times, I always find tweaks and changes to help me make it more awesome, impactful, and life-changing every time I host it.

That’s the cool thing about mastery…

When you focus on mastery… you can always find ways to get better.

P.S. to get more more details about PLF Live click here

This might not sound like a humble brag, but as I was working on some copy recently, I realized that my Product Launch Formula® (PLF) Live™ event is possibly the longest-running event in the entire online marketing and business-building industry. I've been hosting it annually since 2010—some years, even twice. As I write this, we're gearing up for our 15th PLF Live™, with over 12,000 participants since its inception.

Back in the day, we used to hold the event in large halls filled with eager participants. Then the pandemic struck, and we had to shift gears to a virtual platform. The silver lining? Now you can attend from anywhere in the world. Reflecting on this, I'm struck by the fact that I don't think any other event in this industry has lasted this long. And it's not just the event—my PLF coaching program has been up and running since 2005, consistently updated to remain relevant.

So why has it lasted so long? It's simple: we deliver results.

As I prepare for the upcoming PLF Live™, I'm reminded that it's more than an event. It's a three-day workshop, where you roll up your sleeves and get down to work. The beauty of this workshop lies in its promise: you walk in with an idea, and after three days, you walk out with a fully planned launch strategy. With its high energy, fun environment, and incredible results, it's no wonder so many people want to be part of this experience.

As part of my preparation, I am currently deep in the planning stages, looking for ways to make it even better. I meticulously review the feedback from previous years and watch recordings of the entire event from last year. After all, there's always room for improvement.

Throughout the 14 times (soon to be 15) I've taken the stage at PLF Live™, I've spent over a month of my life—42 full days—guiding others through the process. It's a staggering amount of time, and I know it will increase after this year's event. But every minute is worth it when I see the progress people make.

This year, I want to hit the ground running. I aim to make the first session more dialed-in than ever, to get attendees working and seeing results right from day one. This will create a momentum that will carry them through the event and beyond.

So, there you have it—my brag. Fifteen years and counting of hosting the longest-running event in the industry, PLF Live™. The stories that emerge, the progress that attendees make—it's incredibly rewarding.

If you haven't heard about it, you might not be on my email list. So head over to, sign up, and stay tuned for more details. The event is scheduled for April 28th, 29th, and 30th. It doesn't matter where you are in the world or where you are in your entrepreneurial journey—whether you're making your first sale or gearing up for a six-figure launch. Join us at PLF Live™ and let's go get them this week.

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