For those of us in the Northern Hemisphere, the winter solstice was a few days ago – also known as “the return of the light”.
The return of the light seems like a good metaphor to reflect on the challenges of the past year and look ahead with hope.
As entrepreneurs, we get to make an impact on the world through our ideas and businesses. We get to bring the light to our communities.
So if you own a business, now is the time to double down on your awesomeness… by using your skills and resources to spread your message, serve others, and create positive change.
And – while it might seem a little unconventional – this includes doubling down on your marketing too…